Class Action Lawsuit Claims Jolie Filtered Showerheads Leave ‘Substantial’ Amount of Chlorine In Water

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A proposed class action lawsuit claims that Jolie Skin Company’s filtered showerheads and replacement filters do not actually fully remove chlorine, heavy metals and other impurities from shower water as advertised, but instead only reduce the presence of chlorine by roughly 66 percent.

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The 25-page lawsuit contends that Jolie has wrongfully capitalized on consumer demand for effective water filtration systems in light of recent health and wellness trends by falsely advertising that its showerhead filters are capable of removing heavy metals and contaminants, like chlorine, from shower water.

According to the complaint, consumer emphasis on health concerns related to unregulated chlorine exposure when showering—including eczema, psoriasis, eye irritation, hair issues and respiratory risks—has been on the rise, driving many to seek filtration systems that remove contaminants and improve water quality.

However, the case alleges that Jolie’s showerheads do not actually achieve full chlorine removal, and instead simply reduce the presence of the contaminants. The lawsuit contends that Jolie’s own testing of its products, as is industry standard, evidences that the company knew, or should have known, that its filters could only reduce chlorine content.

Despite its apparent knowledge that its showerhead filters cannot fully remove chlorine from water, Jolie has advertised its products with prominent claims that the filters are able to “remove chlorine, heavy metals & other contaminants” from shower water. Many of the online advertisements included in the complaint are accompanied by claims that the filtered showerheads are dermatologist-trusted to remove chlorine, and promote desired health and beauty ideals likened to filtered water.

Related Reading: Brita Water Filtration Products Not Nearly as Effective as Advertised, Class Action Alleges

“Consistent with that meaning [of removes], consumers understand a claim that a product ‘removes chlorine’ to mean that it eliminates, or at least removes to negligible levels, chlorine from the water; not that it merely reduces chlorine by a limited percentage,” the filing states

Consumers such as the plaintiffs, California and New York residents who purchased Jolie showerheads and several subsequent replacement filters, have been wronged by Jolie’s misrepresentations, given that they paid a premium price for a product that left a “substantial” portion of chlorine still in their shower water, the class action lawsuit says.

The plaintiffs claim that had they known the truth about Jolie’s filtered showerheads, they would not have bought the products, or would have paid significantly less for them.

The Jolie showerhead class action lawsuit looks to represent all consumers who purchased Jolie Filtered Showerhead and/or Replacement Filters in the United States during the applicable statute of limitations period.

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