A proposed class action alleges the Brita Products Company has falsely and misleadingly overstated the capabilities of its water filtration pitchers, dispensers and filters, bilking consumers out of millions and deterring them from more effective options.
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In particular, the 67-page lawsuit says Brita has misled reasonable consumers into believing its products can remove or reduce from drinking water certain common contaminants—including chlorine, mercury, copper, arsenic, chromium-6, nitrate, PFOA, PFAS and PFOS, among a litany of others—to below lab detection limits.
The filing alleges Brita has chosen to “take advantage of consumers and their families’ basic and fundamental need for clean and safe drinking water” by deceptively touting its products as able to eliminate, or at least effectively reduce, contaminants.
“Unfortunately, the Products are not nearly as effective as Defendant deliberately leads people to believe, causing consumers to overpay millions and forego more effective alternatives,” the case summarizes. “In this way, Defendant has not only bilked millions of dollars from consumers in ill-gotten gains, but Defendant has put the health and welfare of millions of consumers and their families at risk.”
The representations challenged in the lawsuit include Brita’s claim that its products offer “cleaner, great-tasting water” and can reduce the taste and odor of chlorine, mercury, copper and more. Further, the suit says Brita fails to expressly state on product packaging that its pitchers, dispensers and filters do not perform as effectively as advertised.
According to the suit, the Brita products fail to remove “some of the highest risk, notorious, or prevalent contaminants” from drinking water, including arsenic, chromium-6, nitrate and nitrites, PFOA, PFOS, radium and uranium, to below detectable limits.
Per the case, Brita has charged consumers a premium that they would not otherwise have paid had they known its products could not remove or reduce a slew of contaminants to below lab detection limits.
The specific Brita products mentioned in the lawsuit include the company’s Standard Water Filters (Model #OB03), Stream Filters (Model #OB05) and Elite/Longlast Filters (Model #OB06) and all compatible Brita-brand water dispensers and pitchers sold to consumers nationwide.
There's nothing you need to do to join or sign up for the Brita class action detailed on this page. It's usually only if and when a proposed class action settles that consumers covered by the case, called class members, need to act, typically by filling out and filing a claim form online or by mail.
In the event of a settlement, class members may be notified by mail or email with instructions on what to do next and details on their legal rights. Keep in mind, however, that it can take months or even years for a proposed class action lawsuit to be resolved.
ClassAction.org will update this page with any major developments in the litigation, so be sure to check back regularly.
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