Trader Joe’s Organic Freezer Pops Labels Inadequately Disclose ‘100% Juice’ Product Is Made from Concentrate, Class Action Says

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A proposed class action lawsuit alleges that Trader Joe’s “100% Juice” Organic Freezer Pops are falsely advertised and labeled, given that the products also contain non-juice ingredients and are largely made from concentrate.

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The 16-page false advertising lawsuit contends that the front label of the Trader Joe's product is deceiving to consumers as it states that the pops are “100% juice” in large, colorful font while not as clearly disclosing that they also contain other, non-juice ingredients, including malic acid, vegetable juice and a thickening agent. Specifically, the case says, a consumer could only find the disclosure about the non-juice ingredients in small, dark font listed on the side of the label, along with the similarly sized full ingredients list on the back of the package.

“A reasonable consumer, viewing the front label of the Products, would not understand that the Products contain substantial amounts of water, are made from concentrate, and contain a number of other non-juice ingredients, which is what the disclosure required by [the law] is designed to inform consumers,” the Trader Joe’s lawsuit summarizes.

According to the complaint, federal regulations require the statement “100% Juice,” when used for a product that contains non-juice ingredients, to be accompanied by a phrase disclosing that the food has added ingredients, preservatives or sweeteners, whichever is appropriate. The reason for this disclosure is to advise consumers that a product advertised as “100% Juice” might also contain significant amounts of other ingredients, or be made from concentrate, the suit explains.

Although the front label of the Trader Joe’s freezer pops at issue includes a “small, hard-to-read disclosure” that mentions that the products are “[f]lavored juice blends from concentrate with other natural flavors & added ingredients,” the disclosure, in fact, does not “accompany” the “100% Juice” declaration as required by law, the complaint says.

“Trader Joe’s—a grocery chain that has built its consumer reputation on the sale of organic, minimally processed, and unadulterated food products—intentionally uses font, placement, color, and type size as relates to the required disclosure to give this false impression and deceive and mislead consumers,” the lawsuit alleges.

The plaintiff, a California resident, purchased the Trader Joe’s freezer pops in March 2025, believing that the product was minimally processed or adulterated based on the item’s packaging. The consumer claims to have suffered economic injury from Trader Joe’s allegedly deceptive representations, particularly because he reasonably understood from product labeling that the freezer pops contained only expressed juice and were not made from concentrate.

The Trader Joes class action lawsuit looks to cover any consumer in the United States who purchased Trader Joe’s Organic Freezer Pops within four years prior to the filing of the complaint.

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