Target’s ‘Yogurt-Covered’ Snacks Do Not Contain Real Yogurt, Class Action Suit Claims

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A proposed class action lawsuit alleges that Target has falsely advertised certain Favorite Day and Good & Gather yogurt-covered products, given that the items are not made with yogurt, yogurt powder, or any similar ingredient.

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The 10-page Target lawsuit claims that the retailer has misled consumers into believing certain Favorite Day and Good & Gather snacks are “yogurt covered” to appeal to “health-conscious” consumers. However, the filing says that the products at issue are instead covered in a “confectionary coating” made exclusively from sugar, palm kernel oil, nonfat milk powder, whole milk powder, whey powder, palm oil, soy lecithin, and vanilla.

Consumers are willing to pay more for yogurt-covered snacks, as yogurt is a “highly nutritious” food that is “packed” with probiotics, calcium, and “essential” vitamins, such as vitamin B12, the case states. Moreover, yogurt is beneficial for digestive health and bone strength and provides “high-quality” protein for muscle repair, per the filing.

The false advertising lawsuit emphasizes that the confectionary coating on the Favorite Day and Good & Gather products provides none of the desired benefits of yogurt, given that ingredients like sugar are associated with numerous health problems.

The complaint says that Target has “profited enormously” from its misleading representations on the labels of yogurt-covered food products.

The Target class action lawsuit looks to cover all individuals in New York who, during the maximum period of time permitted by law, purchased the products at issue for personal, family, or household consumption and not for resale.

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