Mattress Firm Advertises Fake Discounts Online, Class Action Lawsuit Alleges [UPDATE]

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Mattress Firm has been hit with a new class action for allegedly advertising illusory discounts online to “lure” consumers into making purchases.

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The 36-page proposed class action lawsuit claims the retailer advertises on MattressFirm.com fake “original” prices for certain products that are listed at substantially lower prices, misleading shoppers into believing they are getting a sizeable discount that’s available for only a limited time. These representations are allegedly intended to deceive consumers, as the marked-down items are perpetually on sale and “rarely, if ever, list[ed]” or sold at the purported regular price, the fraud suit contends.

According to the case, Mattress Firm promotes bedding products on its website with fictitious original prices that are crossed out and listed next to a sale price and discount percentage. The complaint charges that the retailer artificially inflates these “strikethrough” prices with the aim of tricking visitors into believing the items have a higher market value than they actually do.

“By using false reference pricing and false limited time sales, [Mattress Firm] artificially drives up demand for the products, and by extension drives up the price of the products,” the filing argues. “As a result, consumers received a product worth less than the price paid.”

The plaintiff, a California resident, says she bought a mattress from MattressFirm.com in June 2024. At the time of the purchase, the product was listed at a purported 30-percent-off discount, with a strikethrough price of $799.99 and a sale price of $545.99, the lawsuit relays. However, the case alleges the woman’s mattress has been regularly offered on the website at the same discounted price since February, and was still similarly on sale as of last month.

The plaintiff claims she would not have paid as much for the mattress, or bought it at all, had she known the bargain she was getting was “grossly exaggerated.”

The Mattress Firm lawsuit looks to represent anyone in California who, during the applicable statute of limitations period, purchased one or more mattresses from MattressFirm.com at a discount from a higher reference price.

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