Class Action Lawsuit Claims ‘100% Agave’ Cincoro Tequila Not as Pure as Advertised

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A proposed class action lawsuit alleges that Cinco Spirits Group has knowingly misrepresented that its Cincoro-brand tequila varieties are made from 100% agave when, in fact, the products are adulterated with other forms of alcohol.

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The 25-page lawsuit claims that although Cincoro bottles are labeled “100% de Agave,” lab testing has confirmed that the spirits contain significant amounts of ethanol not derived from the tequilana weber blue variety of agave, which is grown in a specific, defined territory in Mexico and is the only type of agave used in the production of authentic tequila.

According to the suit, the analysis used a technique that identifies the plant origin of ethanol in a spirit. The results showed that the Cincoro tequila testing sample failed to meet the U.S. and Mexico’s stringent regulatory requirements for tequila labeled as 100% agave, the case asserts.

The complaint explains that under the regulations, a tequila product represented as 100% agave is considered adulterated if the ethanol content is not made exclusively from sugars obtained from “Blue Weber” agaves.

The filing contends that the company has misled consumers by representing that its line of Cincoro tequilas—whose varieties include Blanco, Reposado, Añejo, Gold, Extra Añejo, Añejo Cristalino and AC Milan—is created with “100% Tequilana Blue Weber agaves.”

The Cincoro tequila lawsuit alleges that despite charging premium prices for the spirits, which reportedly retail online for between $89.99 and $1,724.99 per bottle, Cinco Spirits Group has not delivered on its promises of pure, authentic tequila.

As the case tells it, consumers would not have paid as much for the products, or purchased them at all, had they known the spirits were allegedly adulterated with other types of ethanol.

A January 2025 Mezcalistas.com article indicates a growing problem regarding the adulteration of tequila with cane alcohol, claiming that purported corruption in the tequila industry has compromised the quality of the products exported from Mexico.

The class action lawsuit looks to represent all individuals in the United States who purchased one or more Cincoro tequilas during the applicable statute of limitations period.

Learn all about the legal process: What is a class action lawsuit?