Class Action Lawsuit Alleges F1 TV Secretly Shared Subscribers’ Personal Data with Facebook, Salesforce [UPDATE]

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A proposed class action lawsuit accuses Formula One Digital Media Limited of secretly sharing F1 TV subscribers’ personal data with Facebook and Salesforce without consent.

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The 28-page lawsuit alleges that the Formula One streaming service has violated a federal privacy law by knowingly using tracking technology on F1TV.Formula1.com that discloses users’ video-viewing behavior and personally identifying information to unauthorized third parties.

According to the privacy suit, the tracking tools—which include Facebook’s Meta pixel and Salesforce’s application programming interface—automatically record and transmit subscribers’ activity on the website without their knowledge.

The case contends that when a subscriber uses the platform, the tracking codes disclose the title and URL of any video the consumer views. Notably, the complaint relays, this information is sent to Facebook alongside the user’s Facebook ID—a unique identifier that can be used to “quickly and easily” locate an individual’s social media account.

“Thus, equipped with a Facebook ID and the video content title and URL—all of which [the defendant] knowingly provide [sic] to Meta without appropriate consent from its subscribers—an ordinary person could determine the identity of the unique F1 TV subscriber and the specific video content they viewed on the website,” the filing charges.

In addition, a consumer’s email address and unique user ID are shared with Salesforce via the tracking technology, the suit claims.

The plaintiff, a New York resident, says he has used the platform to watch live and prerecorded videos since subscribing in 2023. By doing so, the man’s personal data was captured and transmitted to third parties, in violation of his protected privacy rights, the case asserts.

The F1 TV privacy lawsuit looks to represent anyone in the United States who subscribed to the streaming service, watched videos on F1TV.Formula1.com and subsequently had their personal information transmitted to a third party.

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