Class Action Lawsuit Alleges Apple Misrepresented iPhone 16 AI Capabilities

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Apple faces a proposed class action lawsuit that alleges the tech heavyweight has misrepresented the artificial intelligence capabilities of the iPhone 16, tricking consumers into paying high prices for a device “virtually indistinguishable” from prior models.

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Apple in June 2024 launched a mass advertising campaign announcing that its new AI software, “Apple Intelligence,” would debut alongside the release of the iPhone 16, the 35-page class action suit says. According to the case, the company said Apple Intelligence would unlock “exciting new capabilities” to make Apple devices more helpful, in particular by transforming the Siri virtual assistant feature into a “conversational personal assistant” that could retrieve and analyze data across applications and use that information to solve everyday problems.

However, the filing charges that “Apple’s promises were false,” as Apple Intelligence did not come pre-installed on the iPhone 16 upon its September 2024 launch. Per the case, it was not until March 2025 that Apple “finally acknowledged” that the touted Apple Intelligence features “were nonfunctional” and would be rolled out “in the coming year.”

“Rather than take accountability for its false and misleading advertising, Apple has instead quietly removed advertisements featuring the Apple Intelligence features of the iPhone 16,” the complaint relays.

The case claims that many of the promised Apple Intelligence features, including a more conversational Siri, are still unavailable to iPhone 16 buyers, who paid between $799 and over $1,000 for the product. In fact, reports say the much-advertised version of Siri won’t reach consumers until at least 2027, the complaint relays.

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Reporting also indicates that the tech giant’s marketing for Apple Intelligence was “driven by what consumers want to see, and were willing to pay top-dollar for,” rather than what Apple engineers were actually able to produce, the lawsuit says.

The filing argues that Apple has charged consumers for an iPhone they would not have bought—or wouldn’t have paid as much for—had they known the device would lack many of the much-advertised Apple Intelligence features, particularly a revamped Siri.

The Apple iPhone 16 lawsuit looks to represent all United States residents who purchased an iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro or iPhone 16 Pro Max for purposes other than resale.

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