Acushnet Knowingly Sold Varying Models of Titleist Golf Balls in 12-Pack Pro V1x Left Dash EA Package, Class Action Alleges

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A proposed class action lawsuit claims that the maker of Titleist golf balls has deceptively sold purported 12-packs of Pro V1x Left Dash balls with enhanced alignment (EA) that contained only nine of the advertised product and three “unwanted” balls with markedly different performance characteristics.

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The 35-page lawsuit against Titleist manufacturer Acushnet contends that Pro V1x Left Dash 12-packs—which are packed in sets of four sleeves, with each sleeve containing three golf balls—contained only nine of the advertised balls and three Titleist 2023 Pro V1X golf balls.

The case alleges that the defendant has deceived consumers into buying mixed boxes of Titleist golf balls that they would not have purchased had they known only nine of the 12 balls inside were of the more in-demand Pro V1x Left Dash variety.

The suit charges that Acushnet created the mixed boxes at issue as a way to sell less-in-demand Pro V1x EA golf balls “masquerading” in the place of the Left Dash EA balls, thus reducing its inventory of the “soon-to-be outdated and decreasingly popular” products and stretching its inventory of the popular Left Dash EA balls.

Per the suit, the Pro V1x Left Dash is one of Titleist’s lowest-spinning golf balls, while the Pro V1x is one of the highest-spinning. The complaint explains that a golfer who buys the lower-spinning Left Dash EA ball would not want the higher-spinning Pro V1x EA model because it would generate too much spin, “costing distance and accuracy.”

Importantly, most competitive golf tournaments follow the “One Ball Rule,” which imposes significant penalties on a player who switches ball models during a round, as it can cause an unfair advantage, the filing shares in a footnote.

According to the lawsuit, Acushnet is aware, or should have been aware, of the mixed-box issue, given that Titleist is a brand known for its quality standards, which include procedures where every golf ball is x-rayed to ensure consistency and quality. Even without technological checkpoints, an “excess of Left Dash EA golf balls numbered 4 in inventory, or the deficit of Pro V1x EA golf balls numbered 4 in inventory were unavoidable tell-tale signs of the sale of Mixed Boxes,” the suit argues.

The plaintiffs are golfers who, at some point in 2024, individually purchased what they believed to be a 12-pack of Titleist Pro V1x Left Dash golf balls from several distinct retailers. However, all six plaintiffs received a mixed box of exactly nine Left Dash balls and three 2023 Pro V1x balls in the same manner, the lawsuit claims.

The Titleist class action lawsuit looks to cover anyone in the United States who purchased a box purportedly containing one dozen Titleist Pro V1x Left Dash golf balls with Enhanced Alignment and received a box containing any fewer than twelve during the applicable statute of limitations period.

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