Old Navy has agreed to settle a lawsuit that claimed the retailer used false reference prices on its discounted products to mislead shoppers into thinking they were getting a better bargain than they really were.
The settlement, which received preliminary approval on December 2, 2021, will allow certain Old Navy shoppers to file a claim for one or more $5 vouchers that can be used at any Old Navy store or online.
Keep reading to find out how to file your claim.
Who’s covered by the settlement?
The settlement includes all U.S. citizens who made a purchase at an Old Navy store, Old Navy outlet store, or the Old Navy website (excluding purchases made in Missouri) between November 12, 2015 and December 2, 2021.
That’s me. How do I file a claim?
You can submit a claim online by clicking here. You’ll be asked to enter the notice ID and confirmation code found in the class action notice you should have received via email (if Old Navy had your contact information).
If you didn’t receive a class action notice, you can still fill out a claim form here.
You can also download a claim form here and send it in by mail.
The deadline to file a claim is May 31, 2022.
What will I get from the settlement?
Those who file a claim will be eligible to receive one or more $5 certificates, which are single-use vouchers that can be used to purchase merchandise from an Old Navy store or the retailer’s website.
Anyone who does not submit proof of their purchases or whose purchases totaled less than $90.00 will receive one certificate for $5 off any purchase.
Anyone whose Old Navy purchases totaled $90.00 or more (and who submit valid proof with their claim) will receive two $5 certificates.
Keep in mind that qualifying purchases are those that were made between November 12, 2015 and December 2, 2021.
There is no minimum purchase amount required to use the certificates, and they will be valid for one year.
When will I get my certificate?
Purchase certificates will be sent to claimants only after the settlement receives final approval and any appeals are resolved. The final approval hearing has been scheduled for March 16, 2022.
What did the lawsuit say Old Navy did wrong?
The lawsuit, filed back in December 2019, claimed Old Navy implemented a “massive false discount advertising scheme” across all of its stores. The case argued that Old Navy deceived shoppers by advertising purportedly discounted merchandise with a false list price—i.e., the price that customers are led to believe was the item’s original price before it was discounted. In truth, the lawsuit alleged, Old Navy never, or rarely, sold the merchandise at the advertised list price. As explained in the complaint:
Old Navy’s marketing plan is to trick its customers into believing that its products are worth, and have a value equal to, the inflated list price, and that the lower advertised sale price represents a special bargain—when in reality and unbeknownst to the customer, the ‘sale’ price is approximately equal to Old Navy’s usual and normal selling price for the product.”
The lawsuit argued that Old Navy’s alleged scheme caused customers to pay more than they otherwise would have paid (since they believed they were getting a discount) or buy more than they otherwise would have bought.
Old Navy, who has denied the allegations in the lawsuit, is not the only retailer that’s been accused of using false reference prices. Just in the past few years, similar lawsuits have been filed against the likes of Kate Spade, Vineyard Vines, Indochino, Lamps Plus, Eddie Bauer, Lenovo, Under Armour, Closets by Design, Calvin Klein, Adidas, Hugo Boss and DKNY.
Where can I find more information about the Old Navy settlement?
Still have questions? The official settlement website has more information about the case, including an FAQs section.
If you can’t find your answer there, you can contact the settlement administrator via email at info@ONPricingSettlement.com or via mail at the following address:
Old Navy Settlement Administrator
1650 Arch St., Suite 2210
Philadelphia, PA 19103
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