WaterWipes Lawsuit Claims ‘Plastic-Free’ Baby Wipes Contain ‘Significant Levels’ of Microplastics

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A proposed class action lawsuit claims that WaterWipes baby wipes are falsely advertised as “pure” and “plastic-free” given that they contain “significant levels” of microplastics.

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The 38-page WaterWipes lawsuit claims that although the company advertises its Plastic-Free Original Baby Wipes as “the world’s purest baby wipes,” third-party testing by Parverio Inc. revealed the presence of microplastics in the products, rendering the company’s “plastic-free” and “pure” claims false.

The case shares that consumers are increasingly concerned about the ingredients in the products they use and are thus more interested in purchasing items better for their health, especially when it comes to substances and chemicals to which children and newborns are exposed.

To that end, the complaint argues that it is beneficial a business such as WaterWipes to advertise certain products, especially those intended for children, babies and newborns, as “pure” and “plastic-free.”

According to the case, Parverio’s testing of the WaterWipes baby wipes discovered that the products contained microplastics at levels 387 times those present in laboratory-grade isopropyl alcohol. The lawsuit alleges that WaterWipes’ representations of their product as “plastic-free” and therefore “pure” are fraudulent and designed to mislead consumers.

The WaterWipes class action lawsuit seeks to represent all consumers who purchased the WaterWipes Plastic-Free Original Baby Wipes within the United States during the applicable statute of limitations period.

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