Naturelo Supplements Contain Less Magnesium than Advertised, Class Action Says [UPDATE]
Last Updated on April 23, 2024
Wallin v. Naturelo Premium Supplements LLC
Filed: February 24, 2022 ◆§ 2:22-cv-01261
A proposed class action in California alleges Naturelo magnesium supplements have been misleadingly marketed and do not provide the touted benefits.
Magnuson-Moss Warranty Act California Business and Professions Code California Unfair Competition Law California Consumers Legal Remedies Act
California
April 23, 2024 – Naturelo Magnesium Supplement Lawsuit Settlement Website Is Live
The official website for the $1.5 million Naturelo magnesium supplement settlement is live and can be found at MagnesiumSettlement.com.
Are you owed unclaimed settlement money? Check out our class action rebates page full of open class action settlements.
To receive a share of the settlement benefits—up to $24.95 per household without proof of purchase, or a cap of $24.95 per supplement if proof of purchase is submitted—eligible class members must file a claim form online or by mail by May 28, 2024.
To submit a claim online, head to this page. If you received a personalized settlement notice in the mail, you will need your unique Class Member ID to file a claim. If you did not receive a settlement notice, you can still submit a claim.
Class members may also download the PDF claim form or contact the settlement administrator to request a paper copy to return by mail.
Before settlement benefits can be distributed to eligible class members, the deal must receive final approval from the court, and any appeals or objections must be resolved. A final approval hearing is set for August 13, 2024, at which point the judge will decide whether to ultimately approve the settlement terms.
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April 1, 2024 – Naturelo Magnesium Supplement Lawsuit Settled for $1.5 Million
Naturelo has agreed to pay $1.5 million to resolve the proposed class action lawsuit detailed on this page.
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The deal, which was preliminarily approved by the court on February 28, 2024, covers anyone in the United States who purchased Naturelo’s magnesium glycinate chelate supplement between September 1, 2018, and February 28, 2024.
According to the plaintiff’s January 2024 unopposed preliminary approval motion, Naturelo sold approximately 130,000 supplements between September 2018 and August 2022, at which time the company modified the product packaging.
Court records show the plaintiff’s initial complaint was refiled in New Jersey district court after the consumer voluntarily dismissed the case in California in April 2022. The parties now await final approval of the settlement agreement terms from Magistrate Judge Tonianne J. Bongiovanni.
The agreement relays that Naturelo, as part of the deal, will pay $1,500,000 to be distributed among eligible class members who file a timely, valid claim by mail or online through the official settlement website, once it is established. The document states that eligible class members will receive a pro rata share of the class action settlement fund, after deductions are made for administrative costs, attorneys’ fees and service awards.
Per the agreement, class members without proof of purchase are entitled to an equal share of the settlement benefits, capped at $24.95 per household. Those who provide proof of purchase will receive an equal portion, capped at $24.95, for each supplement they bought, the document says.
Notices were distributed to class members by mail and email after the deal received the court’s initial approval on February 28, 2024, the plaintiff’s motion states.
A final approval hearing is scheduled for August 13, 2024. ClassAction.org will update this page when the official settlement website goes live.
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A proposed class action in California alleges Naturelo magnesium supplements have been misleadingly marketed and do not provide the touted benefits.
The 32-page suit says that although the Naturelo supplements at issue are advertised as containing 200mg of elemental magnesium per capsule, they instead contain “significantly less” than the amounts of magnesium specified in advertising and on product labels.
Per the lawsuit, it is “physically impossible” for the particular kind of capsules Naturelo Premium Supplements LLC uses for the product to contain the amount of elemental magnesium the company claims.
“In misstating the actual magnesium content of the Supplements, Naturelo violates federal law and regulations designed to prevent deceptive supplement labeling and breaches the express warranty created by its labeling,” the complaint says.
According to the suit, Naturelo advertises its magnesium glycinate chelate as essential for helping the body and mind relax and supportive of the heart and blood vessels. The case says the defendant also touts its magnesium as easy for the body to absorb without stomach distress. Per the case, Naturelo warrants on product labels that its supplements contain 200 mg of magnesium per capsule and are comprised of a “magnesium-rich plants blend” of spinach leaf, swiss chard leaf, okra fruit, quinoa grain, black bean, pumpkin fruit, sunflower seed and flaxseed.
The lawsuit contends, however, that the size of the capsules Naturelo uses for the supplements is unable to contain 200 mg of elemental magnesium. More specifically, Naturelo uses “Size 00” capsules, which can hold approximately 735 mg of powder, the suit says. On the highest end of the density spectrum, a size 00 capsule, according to the case, can contain 1,092 mg of powder with a density of 1.2 grams per milliliter. On the other end of the density spectrum, size 00 capsules can hold up to 546 mg of powder with a density of 0.6 g/ml, the case states.
Per the lawsuit, magnesium glycinate contains only 14.1 percent elemental magnesium by mass. Accordingly, 1,418 mg of magnesium glycinate is needed to obtain 200 mg of elemental magnesium, the case relays.
“Yet as set forth above, the size 00 capsules Defendant uses for its Magnesium Supplement cannot physically fit 1,418 mg of powder regardless of its density,” the complaint says.
The suit goes on to contend that even if the only ingredient in the Naturelo magnesium supplements was magnesium glycinate chelate, regardless of its density, there is necessarily less than 200 mg of elemental magnesium in each capsule. The lawsuit stresses that each capsule contains in addition to magnesium glycinate 30 mg of Naturelo’s “magnesium-rich plants blend,” as well as non-active ingredients.
The suit looks to cover all persons in the United States who, within the last four years, bought Naturelo magnesium supplements.
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