Museum of Illusions New York Hit with Class Action Over Allegedly Unlawful Online Ticket Processing Fee [UPDATE]

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A proposed class action lawsuit alleges the Museum of Illusions in New York City has violated state law by failing to properly disclose an admission ticket “processing fee” prior to checkout.

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The 20-page lawsuit claims the company behind the New York City museum—RP Illusions Corp.—has run afoul of the state’s Arts and Cultural Affairs Law, which requires ticket sale platforms to present the total price of a ticket, including any extra fees, before a consumer begins the purchase process.

According to the suit, the New York law also precludes such platforms from increasing ticket costs during the checkout procedure and requires them to plainly disclose the portion of the price that constitutes a service charge before the ticket is selected for purchase.

The case was filed by three New York residents who say that when they visited NewYork.MuseumOfIllusions.us to purchase admission tickets, they were initially quoted a fee-less price.

As the complaint tells it, the consumers first had to select a ticket option and navigate through several additional pages to finalize their purchases before the actual total ticket price, including a “processing fee,” was finally presented on the checkout screen.

In direct violation of state law, the final checkout page is the first time the defendant makes any mention of added charges in the entire multi-step purchase process, the filing contends.

The lawsuit looks to represent anyone who has purchased tickets to the Museum of Illusions New York from NewYork.MuseumOfIllusions.us.

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