LeafGuard Pays Affiliate Marketers To Send Spam Emails With Fake Deals, Class Action Lawsuit Alleges

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A proposed class action lawsuit claims that LeafGuard is responsible for an illegal marketing scheme whereby the company has paid commissions to third-party “affiliate marketers” to send spam emails advertising false discounts.

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The 11-page lawsuit accuses New Jersey-based LeafGuard of reaping unearned profits via misleading spam emails distributed by third-party affiliate marketers in coordinated campaigns. According to the complaint, the affiliates are recruited by the gutter installation company to “relentlessly spam” as many emails as possible, often with deceptive email subject lines and calls for recipients to act quickly to secure a deal.

The lawsuit further alleges that the affiliate marketers are paid by LeafGuard on a per-lead or per-conversion basis, which incentivizes increasingly aggressive and widespread email campaigns to generate sign-ups. This practice, the case claims, also deprives consumers of peace and privacy.

As the complaint describes, emails typically promote limited-time offers or discounts that appear urgent. In reality, the case maintains, the advertised “promotional” prices are no different from the company’s standard, ongoing pricing.

In other words, consumers do not actually obtain any discounts on LeafGuard gutter installations despite what the emails suggest, the lawsuit asserts.

“By using directive language like ‘Claim’ and urgency cues such as ‘Today,’ the subject line creates the impression that the recipient must act immediately to take advantage of a rare or expiring offer, when no such scarcity or deadline actually exists,” the filing states.

Importantly, the class action lawsuit says that affiliate marketers employ “spoofed” email addresses to conceal the sender’s identity, evade spam filters, and limit the recipient’s ability to determine where the email originated from.

According to the complaint, LeafGuard outsources its marketing efforts to “reap the benefits of large-scale unlawful spamming” while attempting to avoid responsibility for wrongdoing since it is not the explicit email sender.

However, the complaint says that this conduct is prohibited by California’s Anti-Spam Law, which is part of the state’s Business and Professions Code. Per the suit, the statute prohibits the unauthorized use of domain names unrelated to a business, the use of misleading information in an email’s header—including the identity of the sender—and deceptive subject lines or content.

The plaintiff, a California resident, claims to have received numerous LeafGuard spam messages to his email, including one in February 2026 sent from “freepeople@service.liveathomenow.com.” Evidently, this address bears no relation to LeafGuard, the filing states. The plaintiff says that the spoofed email promoted a 75 percent discount on LeafGuard installation services and contained a link to the company’s website.

The LeafGuard class action lawsuit looks to represent all California citizens who received commercial emails at a California email address promoting LeafGuard products or services that contained falsified, misrepresented, or forged domain names or header information, and/or false or misleading subject lines or content.

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