Blinds.com, JustBlinds.com, AmericanBlinds.com Offer Fake Limited-Time Sales, Class Action Alleges

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A proposed class action claims Blinds.com, JustBlinds.com and AmericanBlinds.com offer fake “limited-time” sales based on false regular prices to trick consumers into believing they are getting a good deal on window blinds and shades.

The 35-page case alleges home décor retailer Global Custom Commerce (GCC) sells its window coverings online at what appear to be substantial, limited-time bargain prices. In reality, however, the products are sold as part of ongoing “sales” with made-up regular prices and flexible expiration dates, the suit says.

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Although the purported discounts listed on GCC’s websites may seem like they expire in the near future, the sales are available year-round as their end dates are repeatedly updated, the lawsuit claims. For example, earlier this month, JustBlinds.com advertised a “20% off sitewide” discount that “ends [on] January 19, 2023,” but when January 20 came around, the website had pushed the expiration date to January 26, the filing relays.

Per the suit, JustBlinds.com and GCC’s other websites have repeated this pattern for over a year because consumers are more likely to buy a product if they think an offer is expiring soon.

The complaint also charges that GCC advertises its products at inflated regular prices, and as a result, consumers always think they are always receiving a significant deal. For instance, the Cordless 2 Inch Faux Wood Blinds sold on Blinds.com have a listed regular price of $38.99, but the case argues that this amount does not accurately reflect the prevailing market price.

“Instead, [the product] is always at a discount from the purported regular price of $38.99 (e.g., on December 16, 2022, it was priced at $29.24, and on January 23, 2023, it again was priced at $29.24), and the customer is not receiving the advertised discount by buying during the purported sale,” the complaint states.

The plaintiff, a California consumer, claims she bought Cordless 2 Inch Faux Wood Blinds on Blinds.com in May 2022 because the website advertised that she could save $35.50 on an item that was originally $141.99 plus tax. The woman says she purchased the blinds because she thought the discount was ending soon.

“But none of that was true,” the case asserts, claiming that GCC’s published regular prices are not the prevailing regular prices, and its purportedly limited-time sales are offered year-round.

The complaint contends the plaintiff and other consumers would not have purchased GCC’s window coverings, or they would have paid less for them, had they known the company offered fake bargains.

The lawsuit looks to represent anyone who purchased one or more Global Custom Commerce products advertised at a discount on Blinds.com, JustBlinds.com and AmericanBlinds.com during the applicable statute of limitations period.

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