Hairmax Fails to Properly Disclose Subscription, Renewal Terms to Consumers, Class Action Lawsuit Claims

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A proposed class action lawsuit claims that Hairmax.com unlawfully fails to clearly and conspicuously disclose to consumers the details of its automatic renewal program and information on how to cancel the subscription service.

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The 20-page lawsuit against Hairmax contends that the laser hair therapy company does not post on its final checkout page “clear and conspicuous” disclosures about its subscription plans and payments and how to cancel, or an acknowledgment that includes the subscription terms, how to cancel and cancellation policy, as required by the California Automatic Renewal Law (ARL).

Under the ARL, the suit says, this key information must be disclosed in “larger type than the surrounding text, or in contrasting type, font, or color to the surrounding text of the same size, or set off from the surrounding text of the same size by symbols or other marks, in a manner that clearly calls attention to the language.”

According to the lawsuit, the defendant’s disclosure explaining its automatic renewal terms exists on its checkout page in a gray, 10.5-point type size against a white background, and is situated under a large, vibrant purple “PAY NOW” button. Though there is a link to the company’s “cancellation policy” in this text block, there is no explicit description of the complete instructions on how to cancel, as the ARL requires, the case says.

“To actually cancel, subscribers are made to wade through a series of steps where they confirm several times they actually want to cancel the subscription, and the page to cancel is difficult to navigate to without clicking a link from an email sent by Hairmax upon ordering,” the suit delineates.

Deceptive design tactics, such as those alleged in the lawsuit, are known as dark patterns, which deliberately make it difficult for consumers to cancel subscription plans.

The plaintiff, a California resident, purchased Hairmax conditioner from the defendant’s website for $32.93 in May 2025. One month later, the lawsuit claims, she was charged $31.95 as a recurring monthly charge, which she canceled shortly thereafter. The suit claims the consumer has suffered monetary damages “as a result of Defendant’s deceptive, unfair, and unlawful conduct.”

The proposed class members for the Hairmax class action lawsuit may include any individual who, while in California, purchased a product and/or service from Hairmax.com in response to an offer constituting an automatic renewal during the applicable statute of limitations period.

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