Consumer Alleges Samsung QLED TV Came Without Key Performance Features
Rodriguez v. Samsung Electronics America, Inc. et al.
Filed: July 3, 2023 ◆§ 8:23-cv-01194
A class action alleges certain Samsung QLED TVs have been falsely advertised with certain characteristics, qualities and features that the products decidedly lack.
California Business and Professions Code California Unfair Competition Law California Consumers Legal Remedies Act
California
A proposed class action alleges certain Samsung QLED televisions have been falsely advertised with certain characteristics, qualities and features that the products decidedly lack.
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According to the 23-page case, defendants Best Buy and Samsung Electronics America have touted the QLED TVs as having, for instance, FreeSync Premium, a 120 Hz refresh rate, and HDMI 2.1 ports for transmitting digital video and audio. The plaintiff claims, however, that he felt “completely duped” and upset upon finding that his QLED 4K TV “did not function as expected,” as its resolution was murky, refresh rate was slow and caused choppy motion, and its performance sat below 120 Hz.
“Plaintiff, and Class Members, were deceived as a result of Samsung’s and Best Buy’s actions,” the lawsuit alleges. “In fact, Plaintiff would not have purchased the QLED 4K TV if it were not for the misrepresentations of the aforementioned material facts.”
In particular, the suit alleges Samsung has falsely claimed that its QLED TVs have a feature called Motion Xcelerator Turbo+, which supposedly provides “smooth, fluid motion at 4K 120 Hz.” Moreover, Samsung has said the televisions at issue come with FreeSync, which purportedly provides “clean, smooth animation” and does away with stutter and screen tearing, which can impair gameplay, per the complaint. Lastly, Samsung touts its QLED TVs as equipped with HDMI 2.1 to “achieve higher resolutions” and faster refresh rates, the filing says.
Upon learning that his television did not function as expected, the plaintiff called a Samsung service technician, who ultimately informed the consumer that his TV did not have any of the aforementioned features advertised by the company, the suit says.
“Plaintiff requested a replacement TV with these features, but Samsung refused. Plaintiff has since been searching for TVs with these features. Plaintiff would potentially be interested in purchasing another Samsung TV in the future if they have the advertised technology, are not deceptively advertised, and accordingly priced at fair market value without being artificially inflated due to the deceptive advertising.”
The plaintiff alleges it was the “intention of Samsung and Best Buy to deceive consumers” in order to sell more televisions at above-market prices.
The lawsuit looks to cover all consumers in California who bought a Samsung QLED television, model number 50Q8*A or 43QN9*A, within the last four years.
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