Class Action Lawsuit Claims Sugar-Loaded Bobo’s PB&Js Oat Bars Not as Healthy as Advertised

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A proposed class action lawsuit claims that Bobo’s PB&Js soft-baked oat bars are falsely marketed as healthy, given the “huge amounts” of added sugar per serving in the products.

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According to the 23-page lawsuit, the grape or strawberry-flavored Bobo’s PB&Js bars contain between 15 and 16 grams of added sugar per 60-gram serving, comprising about one-third of the FDA’s recommended daily value for sugar consumption for adults. Per the case, about a quarter of the total weight of a single PB&Js bar is added sugar, and the recommended level of sugar consumption per day for children eight to 18 years old is 25 grams, the suit notes.

The class action lawsuit alleges that Bobo’s employs for the PB&Js bars a marketing strategy “designed to give consumers the erroneous impression that they are healthy” or conducive to good health.

In particular, the lawsuit claims that Bobo’s intentionally implies in its advertising that its oat bars are healthy and wholesome, using phrases such as “wholesome simple ingredients” and “nutrient dense” on product packaging. Products are also labeled as “Non-GMO,” “Dairy Free,” “Plant Based,” and “Vegan,” with imagery of fruits on the front label to further imply natural, healthy qualities, the filing relays.

Per the complaint, claims of naturalness—which are perceived to include vegan, non-GMO, and plant-based claims—are conflated by consumers with health value even though, scientifically speaking, naturalness does not necessarily directly correlate to health value, according to a variety of studies and surveys.

The lawsuit alleges that Bobo’s has intentionally made misleading representations of naturalness to profit off increasingly health-conscious consumers while not actually producing a “healthy” product.

The Bobo’s class action lawsuit seeks to represent anyone in California who purchased the Bobo’s PB&Js soft-baked oat bars within the last four years.

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