Class Action Lawsuit Claims SeatGeek Tracks Website Users’ Personal Information Without Consent

New to ClassAction.org? Read our Newswire Disclaimer

A proposed class action lawsuit claims that ticket-seller SeatGeek has installed tracking technologies on its website to transmit visitors’ personal information to TikTok and Meta without consent.

Want to stay in the loop on class action lawsuits that matter to you? Sign up for ClassAction.org’s free weekly newsletter.

According to the 14-page lawsuit, SeatGeek has embedded TikTok and Meta’s tracking software, known as the TikTok Pixel and the Meta Pixel, respectively, into its website to collect site visitors’ IP addresses, browsing information, device details and unique user and browser session identifiers before transmitting that information back to the two social media giants.

Once the information has been transferred, the complaint says, TikTok and Meta use the data they have collected from their user bases and other information available online—including names, dates of birth and addresses—in combination with the information sourced from their pixels to personally identify each SeatGeek user.

SeatGeek then uses the personal profiles that TikTok and Meta generate to customize and personally tailor the advertisements each user sees, increasing its own ad revenue, the filing writes.

The lawsuit claims that SeatGeek site visitors are never informed that the website collaborates with Meta and TikTok to collect their personal information, which includes phone numbers, names and other identifying details.

Furthermore, the complaint argues that the TikTok and Meta Pixels meet the definition of a “trap and trace device” as established under the California Invasion of Privacy Act (CIPA). Per the suit, a trap and trace device is a process or device that collects incoming impulses that identify the source, but not the content, of wire or electronic communications.

Per CIPA regulations, the filing notes, the use of trap-and-trace software without a court order is prohibited. As such, the lawsuit claims that SeatGeek’s use of online tracking pixels is illegal in California.

The SeatGeek class action lawsuit seeks to represent anyone in California who, within the applicable statute of limitations period, visited the SeatGeek website without registering with or purchasing tickets from SeatGeek and had their identifying information sent to TikTok and Meta as a result.

Check out ClassAction.org’s free legal resources to learn how to file a class action lawsuit.