in Newswire Published on August 27, 2025

Class Action Lawsuit Claims Realtor.com Tracks and Distributes Visitors’ Personal Information

Apaydin et al. v. Move, Inc.

Filed: July 22, 2025 ◆§ 2:25cv7905

A class action lawsuit claims Realtor.com illegally tracked visitors' personal information and site activity and distributed it to third parties without consent.

Defendant(s)

Move, Inc. Realtor.com

Law(s)

California Invasion of Privacy Act

State(s)

California

Categories

Technology Privacy

A proposed class action lawsuit claims Realtor.com uses various tracking technologies to collect and distribute visitors’ personally identifiable information and website activity to third parties without consent.

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According to the 13-page lawsuit, Realtor.com has implemented the Meta pixel and other tracking tools that gather and disseminate users’ personal information, namely a unique ID that can be used to identify specific individuals along with their video content viewing history.

Indeed, the complaint claims that a live data-traffic analysis of Realtor.com displays the activity of the third-party trackers, which are activated whenever site visitors watch video content—a frequent occurrence, since a prominent feature of Realtor.com is its video walkthroughs of available properties.

Neither these trackers nor the website obtained informed consent from Realtor.com’s visitors before their information was intercepted by and disclosed to multiple third parties, the lawsuit alleges.

This personal data, per the filing, is collected by Realtor.com and the third-party tracker providers for the purpose of tailoring advertisements to consumers’ perceived tastes and preferences in the hopes of generating increased revenue.

The lawsuit claims that the interception and disclosure of the private web browsing activity of California residents, in particular, who have not given their prior, informed consent is illegal under the California Invasion of Privacy Act.

The Realtor.com class action lawsuit seeks to represent anyone in California who requested or viewed video content on Realtor.com during the applicable statute of limitations period.

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