Class Action Lawsuit Claims Ritual Multivitamins Lack Several Essential Vitamins

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A proposed class action lawsuit claims that Ritual Essential multivitamins are deceptively advertised, given that the supplements do not contain all 13 vitamins recognized as essential for daily health.

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The 28-page false advertising complaint contends that Ritual’s Essential multivitamin varieties—including the Essential for Women Multivitamin 18+, Essential for Women Multivitamin 50+, Essential for Men Multivitamin 18+, and Essential for Men Multivitamin 50+—are missing “at least seven” of the 13 vitamins classified as essential by the Food and Drug Administration (FDA) and National Institutes of Health (NIH). Notably, the suit says, none of the Ritual Essential multivitamins at issue contain vitamin C, one of the most commonly supplemented essential vitamins.

According to the lawsuit, the NIH and FDA recognize vitamins A, C, D, E, K, and the B vitamins (thiamine, riboflavin, niacin, pantothenic acid, biotin, B6, B12, and folate) as the 13 essential vitamins. The case also notes that the Dietary Guidelines for Americans, 2025-2030, published in January 2026, emphasize the importance of consuming these essential vitamins, particularly through nutrient-dense foods.

Because many Americans fail to obtain recommended vitamin and mineral levels through diet alone, these guidelines also recommend, when necessary, dietary supplementation, e.g., from multivitamins, to achieve proper nutrition, the complaint adds.

“Despite this clear and consistent guidance from the NIH, FDA, and the Dietary Guidelines regarding the 13 Essential Vitamins, each of the Essential Multivitamins fails to contain multiple essential vitamins,” the filing asserts.

The complaint contends that consumers reasonably interpret the word “essential” in the products’ names to mean that the supplements contain the full range of vitamins recognized as essential for human health. The suit says that Essential multivitamin labels do not “expressly state that the Products are ‘incomplete’ or otherwise disclose” the absence of certain vitamins.

“[Ritual] had an improper motive – to derive financial gain at the expense of accuracy or truthfulness – in its practices related to the labeling and advertising of the Products,” the complaint alleges.

The Ritual Essential multivitamin class action lawsuit looks to represent all United States citizens who purchased one or more of Ritual’s Essential multivitamin supplements within the relevant statute of limitations period.

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