August 3, 2020 – Investigation Closed, Lawsuits Continue
Thank you to everyone who helped contribute to this investigation! Several lawsuits have been filed and continue to move forward – and any significant updates will be posted to this page. Keep in mind that it can sometimes take years for class action lawsuits to resolve and that you generally don’t have to do anything to join a case.
The information below was posted when this investigation began and remains for reference only.
At A Glance
This Alert Affects:
Anyone who purchased and used a DevaCurl product and experienced hair loss, scalp irritation or other side effects.
What’s Going On?
Multiple class action lawsuits have been filed alleging the maker of DevaCurl knew about the harm its haircare products could cause, yet failed to issue a recall or warn consumers. Attorneys working with ClassAction.org have now opened an investigation into the issue and want to hear from DevaCurl customers to potentially file lawsuits of their own.
How Can a Class Action Help?
A successful class action lawsuit could provide consumers with refunds for the products they purchased, as well as money for medical care and/or professional haircare treatments required to deal with their injuries. Deva Concepts could also be forced to recall its products and change its marketing.
Attorneys working with ClassAction.org would like to speak to anyone who purchased a DevaCurl product and experienced hair loss, scalp irritation or other side effects.
Multiple class action lawsuits have been filed alleging the manufacturer knew about problems with the DevaCurl products, yet failed to issue a recall and even misled consumers into believing their hair loss was “normal.”
In light of these claims, attorneys working with ClassAction.org would like to speak to DevaCurl customers to learn more about the problem and to potentially file class action lawsuits of their own.
Which DevaCurl Products Are Named in the Lawsuits?
The lawsuits claim that Deva Concepts, LLC made “false, deceptive and misleading” statements about the “gentle and beneficial nature” of the following products:
DevaCurl “No-Poo” Original non-lathering conditioning cleanser
DevaCurl One Condition Original hair conditioner
DevaCurl Light Defining Gel
DevaCurl “Low-Poo” Original cleanser
DevaCurl “Low-Poo” Delight cleanser
DevaCurl “No-Poo” Decadence cleanser
DevaCurl One Condition Delight hair conditioner
DevaCurl One Condition Decadence hair conditioner
DevaCurl Leave-In Decadence conditioner
DevaCurl Ultra Defining Gel
Melt into Moisture mask
Super Stretch Coconut Curl Elongator
What Problems Have People Reported with DevaCurl?
DevaCurl customers have reported a number of side effects including scalp irritation, hair loss, breakage, thinning, excessive shedding and balding during normal use.
Below is a sample of complaints posted online by DevaCurl customers [sic throughout]:
I have used No Poo Original shampoo, One Condition Decedance, Leave-In Conditioner Decedance, SuperCream, and B'Leave-In since August 2019. Since December, I noticed that the side I part my hair, is becoming thin and I can see my scalp. Now I have to add volume to the side of my hair to cover it up. Looks like I have a bald spot.” — Libra1084, Community.Sephora.com
I had long hair to my belly button and after switching everything to deva curl I was in denial of my hair loss until my hairdresser pointed out how my hair was shedding super bad and how it was thinking out. It’s been a couple months now and my hair is getting back to normal. Devacurl didn’t work for me and now I’m dealing with the issues it caused. I would just cry because my hair was falling out in big clumps!!” — EvaLopez, Community.Sephora.com
Deva Curl products ruined my hair !! First it looked good but within 4 months of use my hair became dry , brittle , broom like and was falling out !! I thought something was wrong with my health and started taking hair & skin vitamins and complained to the hair dresser who recommended deva curl to me . She had no idea it was the product that is absolutely horrible!! I spent over $100 on all the products and am now very upset trying to repair my hair !” — Mesndmypup, Community.Sephora.com
Horrible itchy scalp and major hair loss after using these products for over 3 years. My Deva Curl hairdresser is fantastic but these products are absolutely horrible! Just think I gave these to my young daughter for her curls, she also experienced major hair loss and itchy scalp. Deva Curl, I hope you acknowledge my email and refund me asap for this disaster!” — Nattie, TrustPilot.com
It has been alleged that Deva Concepts is aware of these problems, but is intentionally blaming two of the reported side effects – hair loss and shedding – on other factors such as weight loss, scalp buildup, stress, dandruff, giving birth and certain illnesses.
Further, the suits claim the company has even gone so far as to mislead customers into thinking that hair loss and shedding is “normal” and “common” – even in those shedding more than 100 strands of hair per day.
How Could a Class Action Help?
Despite a barrage of consumer complaints, Deva Concepts has allegedly done little to help those suffering hair loss, scalp irritation and other side effects. The company created a “Curl Council” to deal with the backlash; however, the lawsuits claim this is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’”
If successful, a class action lawsuit could force Deva Concepts to issue a recall and provide warnings on its products about potential side effects. Further, consumers may be able to get back the premiums they paid for products that do not perform as advertised, as well as compensation for professional hair and medical treatment needed to care for their injuries.