Multiple Class Action Lawsuits Allege DevaCurl Products Cause Scalp Irritation, Hair Loss, Balding [UPDATE]
Last Updated on July 21, 2022
September 14, 2021 – DevaCurl Class Action Settlement Website Is Live
The official settlement website for the DevaCurl class action lawsuit is live and can be found here:
For more information on who’s covered by the settlement, what DevaCurl products are covered, how to file a claim, and relevant deadlines, head over to this blog post.
July 28, 2021 – $5.2 Million Settlement Looks to End DevaCurl Class Actions
The parties handling a group of class action lawsuits over adverse reactions caused by certain DevaCurl products have agreed to a $5.2 million proposed settlement. More information on the settlement, which now awaits a judge’s preliminary approval, can be found on this page.
January 7, 2021 – Parties Intend to Mediate DevaCurl Litigation
On December 22, 2020, the parties handling the litigation centered on claims that certain DevaCurl products have damaged users’ hair and scalps stated on the record their intention to participate in mediation.
The remark came during a teleconference held before the court to discuss an anticipated motion to dismiss the cases. The parties will participate in mediation prior to the January 28, 2021 deadline for DevaCurl to submit a motion to dismiss the lawsuits.
Back in April, eight proposed class actions against DevaCurl were consolidated to the U.S. District Court for the Southern District of New York.
ClassAction.org will update this page with any developments.
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May 8, 2020 – Deva Concepts Sued in New York Over Hair Damage Claims
Deva Concepts’ DevaCurl products are at the center of another proposed class action alleging customers have suffered excessive shedding, hair loss, thinning, breakage and/or balding during normal use.
“Defendant provides no warning about these consequences, and in fact makes numerous assertions about the gentle and beneficial nature of the Products,” the lawsuit, filed in New York on May 6, claims.
The plaintiff alleges Deva Concepts is aware of the potential complications of its No-Poo and Low-Poo products, as well as its masks, gels, styling creams, detanglers and sprays, yet conceals this information from consumers.
The complaint can be found here.
Update – Class Action Says DevaCurl Products Harmful to Quality, Appearance of Hair
Deva Concepts has been hit with a proposed class action in New York that alleges the company’s DevaCurl products are harmful to consumers and “detrimental to the quality and appearance of their hair.”
“The Products can cause hair loss, hair thinning, scalp irritation, and skin burning,” the 21-page case says. “Defendants do not warn consumers that use of the Products may result in these adverse outcomes.”
According to the case, Deva Concepts is aware of the problems caused by its DevaCurl products yet has blamed such on other risk factors, including birth, stress, scalp buildup, losing weight, and illness.
The lawsuit, filed April 21, can be found here.
Update – Class Action Claims DevaCurl Products Contain “Known Allergens”
Deva Concepts has been hit with another proposed class action, this time alleging the company’s DevaCurl products contain ingredients that are “known allergens, irritants, or otherwise harmful to humans.”
ClassAction.org’s write-up on the lawsuit can be read here.
Update – February 27, 2020 – At Least Two More Class Actions Filed Over DevaCurl Hair Damage
Deva Concepts, LLC faces at least two more proposed class action lawsuits that allege the company’s line of DevaCurl products for curly hair can cause scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding. The cases, both filed in the Southern District of New York, claim DevaCurl “unquestionably” possessed knowledge that its products could damage hair yet failed to disclose the “defective nature” of its cleansers, conditioners and styling cream to consumers.
According to the suits, consumers would not have bought DevaCurl products had they known of the problems they’d experience.
The lawsuits can be read here and here.
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Deva Concepts, LLC is the defendant in at least three proposed class action lawsuits that allege the company’s line of DevaCurl products have caused many curly-haired users to experience scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding.
Filed in New York, California and Florida, the lawsuits allege that although Deva Concepts has for years touted the benefits of its “No-Poo” or “Low-Poo” cleansers and conditioners, the premium-priced products are nowhere near as gentle as the company claims. In truth, the cases say, Deva Concepts has failed to disclose the dangers of its products while going so far as to intentionally blame other factors, such as giving birth and stress, for abnormal hair and scalp damage.
The lead plaintiffs in each suit claim they and thousands of other consumers would not have bought DevaCurl products had they known of the troubling side effects associated with their use.
“Users have hair fall out in varying degrees during and immediately after use,” the lawsuits allege. “The hair loss, scalp irritation and balding suffered by Plaintiffs and Class Members is embarrassing and can be extreme in certain instances.”
The “DevaCurl Phenomenon”
Each lawsuit marks 2002 as the beginning of the “DevaCurl Phenomenon.” It was during this year, the suits explain, that Deva Concepts created and developed the formula for DevaCurl No-Poo Original, which the company touted as a “first-of-its-kind, no suds conditioning cleanser” that was “free of sulfates, parabens, and silicones” and could gently clean curly hair without removing natural oils and with little damage to color. One of DevaCurl’s founders, the lawsuits say, claimed the product allowed the scalp to “regulate” so that a user’s hair could “become more of what nature intended.”
In the time since its launch, DevaCurl’s No-Poo cleanser was purchased by thousands thanks in no small part to the product being positioned as the answer to the age-old question of whether those with curly hair should use traditional shampoo, which many have debated can dry out the hair and cause color to fade. Deva Concepts’ products have served as a complete alternative to traditional shampoos, the case says, with consumers willing to pay a “premium price” based in part on the defendant’s representations of what DevaCurl products can achieve.
As the plaintiffs tell it, however, Deva Concepts has pulled the wool over the eyes of users in that the packaging and advertising for DevaCurl is devoid of any warning about the harmful side effects alleged in the litigation.
“Unambiguous knowledge” of DevaCurl’s alleged dangers
According to the lawsuits, curly-haired consumers across the United States have experienced scalp irritation, excessive shedding, balding and other ill effects after using DevaConcepts’ DevaCurl products despite the defendant relaying to consumers that its No-Poo product is as beneficial and as safe as advertised.
Disturbingly, the cases say, Deva Concepts “appears to be aware of the issues”—thanks in part to the countless number of consumer complaints and more than one less-than-rosy news story—yet “conceals and fails to disclose” any dangers with the following products:
Further, Deva Concepts, the suits claim, assures users on its website that hair loss and excessive shedding after use of the products is normal and common while chalking hair damage or scalp irritation up to factors such as giving birth, stress, dandruff, weight loss and certain illnesses.
While Deva Concepts has acknowledged on its website the “conversations online” concerning its cleansers and conditioners, the company has not recalled any DevaCurl products or provided warnings to users of their risks, the plaintiffs say. The lawsuits add that although Deva Concepts has put together what it calls the “Curl Council” to deal with emerging consumer backlash, the group is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’” Further still, the DevaCurl maker has done nothing to compensate customers who’ve suffered damages from using the above-listed products.
Every consumer who purchased the Products without the true facts about the Products and disclosure of the inherent health risks prior to purchase was injured at the point of sale when, instead of obtaining safe, natural, proven, guaranteed to promote hair growth, strengthening, and conditioning cleanser, consumers obtained Defendant’s unreasonably dangerous and defective Products. Consumers have been further injured by way of requiring expensive professional hair treatment and medical treatment as a result of injuries caused by the Products.”
According to the suits, Deva Concepts has misled consumers into thinking they bought a premium product with greater “health benefits” than cheaper alternatives. Failing to include any mention of hair loss, scalp irritation, thinning, breakage and balding on product packaging and in advertisements, as well as claiming that excessive hair shedding is “normal,” “common” and “non-preventable,” constitutes a material misrepresentation of the DevaCurl products, the complaints allege.
How do I get in on these lawsuits?
Contrary to popular belief, there generally is nothing you need to do to “join” a class action lawsuit. You can always contact an attorney if you want to start a suit of your own, but for now all most consumers will end up doing is waiting for the legal process to play out.
The complaints are embedded below.
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A note on class action complaints:
Bear in mind that the information in this blog post summarizes the allegations put forth in the following legal complaint. At the time of this writing, nothing has been proven in court. Anyone can file a lawsuit, with or without the representation of an attorney, for any reason, and ClassAction.org takes no position on the merits of the suit. Class action complaints are a matter of public record, and our objective on this website is merely to share the information in these legal documents in an easily digestible way.
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