How to File a Claim for the Sara Lee All Butter Pound Cake Settlement

If you bought Sara Lee’s “All Butter Pound Cake” within the last five years or so, you may be able to file a claim for a cash payment from a recently settled class action lawsuit.

Sara Lee Frozen Bakery, LLC was hit with a lawsuit back in April 2021 that claimed the “All Butter Pound Cake” description on its products was misleading. Though the company denies any wrongdoing and argues that its products have always been truthfully labeled, Sara Lee has agreed to a $1 million settlement “to avoid further litigation and distraction of resources from its business.”

Each person who files a valid claim will receive between $3.00 and $20.00, depending on how many products they purchased and whether they have proof of their purchases.

Keep reading for more information on who’s covered, what benefits the settlement provides, and how to file a claim for your share.

Who is covered by the Sara Lee settlement?

Anyone who, between April 27, 2017 and July 29, 2022, purchased Sara Lee products that say “All Butter Pound Cake” in the United States for personal use (and not for resale).

Importantly, only one claim can be filed per household, which the settlement agreement defines as those sharing the same residence.

How do I file a claim?

You can file a claim on the official class action settlement website, ButterCakeSettlement.com, by clicking here.

You will first be asked to provide your class member ID, so if you don’t have one, you can register for an ID number by clicking here.

The deadline to file a claim is October 11, 2022. If you don’t file a claim, you will not receive any monetary benefits from the settlement.

Those who file claims online can choose an electronic payment method, but otherwise the payments will be sent out in the form of a physical check.

What can I get from the settlement?

Those covered by the settlement can file a claim for $1.00 per product for up to five products without proof of purchase.

If you have proof of purchase (such as a receipt, paid invoice or similar type of documentation), you can file a claim for $1.00 per product for up to 20 products, for a total of $20.00 per household.

The minimum payment for each claim is $3.00 regardless of whether proof of purchase is provided.

Like with most settlements, the final amount you receive may change depending on how many people file claims. Here, if the total value of the claims exceeds $1 million, each payment will be reduced on a pro-rata basis.

When will I receive my payment?

Payments will not be made until after the settlement receives final approval, and any appeals are resolved in favor of the deal.

A final approval hearing has been scheduled for October 20, 2022.

Where can I find more information?

If you still have questions, you can visit the official settlement website, ButterCakeSettlement.com, for more information.

You can also contact the settlement administrator by calling (833) 620-3581 or emailing info@buttercakesettlement.com.

What was this case all about?

The lawsuit was initially filed in April 2021 and argued that Sara Lee’s description of its products as “All Butter Pound Cake” was misleading to reasonable consumers. More specifically, the case alleged that although the pound cake claims to be “All Butter”—and does contain some butter—it also contains soybean oil, a form of vegetable oil.

All told, the lawsuit argued that consumers were led to believe that the Sara Lee pound cake contains more butter than it really does and have paid more for the dessert than they would have been willing to pay had they known the product was made with vegetable oil in addition to butter.

The company had been hit with two similar lawsuits in September 2020 and April 2021, but those cases have since been dismissed. Sara Lee contends that the labeling of its products was not misleading but has agreed as part of the settlement to stop using the phrase “All Butter Pound Cake” and instead describe its products as “Classic Pound Cake.”