‘Unscented’ Mitchum Men’s Deodorant Contains Fragrance, Class Action Lawsuit Alleges

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Revlon Consumer Products has been hit with a proposed class action lawsuit that alleges Mitchum Men’s Unscented gel and roll-on deodorants are misleadingly labeled, given that the products contain fragrance.

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The 18-page false advertising lawsuit claims that Revlon’s misleading representations about Mitchum Men’s “Unscented” deodorant are meant to capitalize on growing consumer interest in products that will not worsen skin sensitivities, allergies, respiratory disorders, or other health conditions triggered by perfumes.

The filing relays that fragrance is a common skin irritant that should be avoided by those with sensitive skin. After viewing the “unscented” claim on the products’ labels, reasonable consumers would believe that the deodorants are free from potentially irritating fragrances, the suit contends.

However, closer examination of the back label and fine-print ingredients list for the gel and roll-on deodorants reveals that they contain added “parfum,” or fragrance, buried within a laundry list of “unrecognizable” ingredients like aluminum sesquichlorohydrate, the case states.

The filing adds that the roll-on version of Mitchum Men’s Unscented deodorant does not even list inactive ingredients like parfum on the back label. Instead, consumers must peel back the label to find additional product information, which most people are unlikely to do prior to purchase, the case says.

Revlon’s apparent deception is compounded by the fact that, until approximately 2021, both formulations of “Unscented” Mitchum deodorant were unscented, meaning they were already free of fragrance. The case quotes a consumer complaint from April 3, 2021 that noted the discrepancy and asked, “[w]hat the heck? You can’t add fragrance to a product and still label it ‘UNSCENTED’!”

Furthermore, the complaint claims that the purportedly unscented products cost more than similar items not misleadingly advertised as fragrance-free. Essentially, the suit says, the plaintiffs and proposed class members did not receive the primary benefit of their bargain.

The Mitchum deodorant class action lawsuit looks to represent all individuals in California who, at any time from four years preceding the date of the filing of this complaint to the time a class is notified, purchased, for personal or household use, and not for resale or distribution, any of the Mitchum deodorant products at issue.

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