Tripledot Studios Advertises False Chip Bundle Discounts in Blackjack Mobile Game, Class Action Claims

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A proposed class action alleges Tripledot Studios Limited has advertised false price discounts for in-game purchases in its casino-style mobile game Blackjack. 

The 20-page first amended complaint says that although Blackjack, one of the top blackjack games available in the Apple App Store and Google Play Store, is free to download and play, Tripledot reaps “massive profits” by selling in-app chip bundles costing anywhere from $1.99 to $99.99. In marketing these chip bundles, however, Tripledot has advertised false former prices to induce players into believing they must take advantage of a purportedly special sale price, the case claims. 

Per the suit, Tripledot has used strikethrough pricing and certain statements to trick Blackjack players into believing they were benefitting from limited-time promotions that increased the value of their in-game purchases. For example, the case relays, a $4.99 bundle may have 70,000 chips with a strikethrough line over that number, and display in larger numbers 100,000 as the current sale deal. The intended message, the case explains, is that the chip bundle typically contains only 70,000 chips for a certain price but is now being offered with more chips at the same price. 

“These purported savings were false, however, because the stricken purported original pricing that these ads referenced were fabricated,” the filing says. 

Although the purported special offers for in-game chip bundles ran for “months or longer,” at no point, let alone within the previous three months, were the items ever available for sale at their supposed original, non-discounted price, the lawsuit elaborates. 

“Stated differently, Defendant never sold the in-game items at the original price that was stricken in the sales promotions,” the complaint reads. “It just offered false presentations of purported discounted from original prices that never existed, and its players bought packs on ‘sale.’” 

The suit alleges Tripledot knew, or reasonably should have known, that its “comparative price advertising” was “false, deceptive, misleading, and unlawful,” and that the company has fraudulently hidden from players “the truth about its advertised price discounts and former prices.”

The lawsuit looks to cover all individuals in the United States who, during the applicable statute of limitations period, made a purchase of a Blackjack chip bundle using real-world currency priced at $4.99 or higher. 

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