in Newswire Published on September 17, 2021

Target’s Virtual Try-On Feature Violates Ill. Biometric Privacy Law, Class Action Alleges

by Erin Shaak

Last Updated on June 13, 2022

Potter v. Target Corporation

Filed: September 10, 2021 § 2021CH04615

A lawsuit claims Target has collected consumers’ facial geometries through its “Virtual Try-On” feature without satisfying the requirements of an Illinois law.


Target Corporation



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Last Updated on June 13, 2022 — 1:46 PM

Erin Shaak

Erin works primarily on’s newswire, reporting on cases as they happen.

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