A proposed class action lawsuit claims Taco Bell’s advertisements overstate the amount of beef or other ingredients that certain menu items contain by “at least double the amount.”
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The 15-page lawsuit says that Taco Bell’s false advertising of the size of its menu items—namely, the Taco Bell Crunchwrap Supreme, Grande Crunchwrap, Vegan Crunchwrap, Mexican Pizza and Veggie Mexican Pizza—unfairly deceives consumers into buying products that are lower in value than what is represented.
According to the suit, the misleading photographs of the products at issue are uniformly used on in-store and drive-thru ordering boards at Taco Bell locations, TacoBell.com and the websites of food delivery services such as UberEats, Postmates and GrubHub.
The case contends that the fast food company’s conduct has given it an unfair advantage over competing chains that accurately represent the size of their products.
“Taco Bell advertises larger portions of food to steer consumers to their restaurants for their meals and away from competitors that more fairly advertise the size of their menu items, unfairly diverting millions of dollars in sales that would have gone to competitors,” the complaint charges.
The plaintiff, a New York resident, purchased a Mexican Pizza in September 2022 for $5.49 plus tax, the filing says. The man claims that the product contained roughly half the amount of beef and bean filling that he expected based on Taco Bell’s advertisement of the item.
Had he known that the amount of ingredients in the Mexican Pizza was misrepresented, the plaintiff would not have paid as much for the product or bought it at all, the case relays.
The lawsuit looks to represent anyone who purchased a Crunchwrap Supreme, Grande Crunchwrap, Vegan Crunchwrap, Mexican Pizza or Veggie Mexican Pizza from a Taco Bell located in New York since July 31, 2020.
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