Supergoop Fraudulently Markets Mineral Sunscreens as Free From Synthetic Ingredients, Class Action Claims

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A class action lawsuit alleges that Supergoop has fraudulently mislabeled its “mineral” sunscreen products by failing to disclose that they contain non-mineral, synthetic, and chemically processed ingredients.

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The 22-page Supergoop false advertising lawsuit accuses the defendant of marketing its sunscreen products misleadingly, namely by misrepresenting that each ingredient in the “mineral” sunscreen was mineral-based or from a natural source.

Advertising and marketing materials for Supergoop include extensive claims about “100% non-nano-minerals,” “mineral SPF protection,” and “mineral broad-spectrum sunscreen,” the filing says. However, the complaint charges that Supergoop sunscreen products contain a plethora of synthetic, processed, and chemically altered ingredients.

Reasonable consumers, the case insists, would take the mineral representation in product packaging and marketing at face value, assuming it meant that every ingredient in the product was entirely mineral-based and natural.

The complaint alleges Supergoop has misrepresented the sunscreens at issue to charge a premium “at the expense of unwitting consumers and lawfully acting competitors.” Mineral sunscreen has seen a recent rise in popularity, the suit asserts, because consumers increasingly seek natural, eco-friendly ingredients in skincare, and the company knows it stands to make a hefty profit.  

Finally, the filing alleges that Supergoop’s misrepresentations have “deceived” consumers and convinced them to buy products they otherwise would not have purchased.

The Supergoop products at issue in this lawsuit include, but are not limited to, the Supergoop (Re)setting 100% Mineral SPF 25, Bright-Eyed 100% Mineral Eye Cream SPF 40, Zinc Screen 100% Mineral Lotion, and Mineral Unseen Sunscreen.

The Supergood false advertising class action lawsuit seeks to cover all California residents who purchased one of the listed Supergoop products during the four years before and until the filing date.

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