in Newswire Published on December 8, 2021

Shiseido Cosmetic Products Virtual Try-On Tool Violates Illinois Privacy Law, Class Action Alleges

by Erin Shaak

Last Updated on June 13, 2022

Powell v. Shiseido Americas Corporation

Filed: November 30, 2021 § 2:21-cv-02295

A class action claims Shiseido Americas Corporation’s virtual cosmetic product try-on feature collects, stores and uses consumers’ facial scans without consent.

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Last Updated on June 13, 2022 — 1:51 PM

Erin Shaak

Erin works primarily on’s newswire, reporting on cases as they happen.

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