Savage X Fenty Facing Class Action Lawsuit Over Allegedly Deceptive Business Practices

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Savage X Fenty faces a proposed class action lawsuit that alleges the lingerie and apparel brand has deceived consumers by utilizing drip pricing, misrepresenting tariff-related fees and surcharges, and automatically reupping rewards memberships without notice or consent, among other “deceptive” practices.

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The 85-page lawsuit claims that Savage X Fenty, a popular lingerie and apparel brand founded by pop singer Rihanna, has engaged in deceptive drip pricing by surprising consumers at the checkout with tariff-related fees disguised as taxes to offset the costs of tariffs imposed by President Donald Trump through a series of executive orders issued in 2025 under the International Emergency Economic Powers Act (IEEPA). Moreover, the suit claims that Savage X Fenty tricks consumers into enrolling in automatically renewing memberships but then strips them of the primary membership benefit after 12 months.

Following the February 20, 2026 decision by the Supreme Court that IEEPA tariffs exceeded the scope of presidential power, Savage X Fenty, the case alleges, continued to collect tariff surcharges by deceptively referring to the tariffs as “taxes” or “import taxes.” The case says this representation was inaccurate, given that the charges were not collected by a state, local or federal government to cover the costs of government services, as is typical of a tax.

The case further stresses that Savage X Fenty, which is entitled to seek a government refund of IEEPA tariffs, has not publicly indicated that it intends to seek a tariff refund on behalf of consumers, and that it is unlikely that consumers will see any benefits. Instead, the complaint says, the company will receive a “windfall” from the federal government at consumers’ expense.

According to the lawsuit, unexpected tariff surcharges such as those imposed by Savage X Fenty are a “quintessential” example of drip pricing or junk fees, which involve adding unexpected or hidden charges to an item’s advertised price.

The class action lawsuit also asserts that Savage X Fenty’s website is deliberately designed to deploy deceptive tricks, known as “dark patterns,” to induce unsuspecting consumers to join the company’s membership program, which purportedly offers unique benefits such as member credits, surprise sweepstakes, free products and more, for a monthly payment of $69.95.

The lawsuit says that the checkout page on Savage X Fenty’s website displays the option to proceed as a “member” in prominent highlighted text and intentionally makes it more difficult for consumers to discern that there is a “non-member” option that must be opted into.

Savage X Fenty has also run afoul of California’s Automatic Renewal Law by failing to include legally required disclosures about membership pricing and renewal terms without first obtaining consumers’ consent, the complaint claims.

To make matters worse, even when consumers are enrolled in and have paid for the Savage X Fenty Rewards Membership, membership credits—which can ostensibly be put toward certain purchases from Savage X Fenty—expire after 12 months, in violation of the California Gift Card Law, the suit adds.

The lawsuit says that Savage X Fenty, through deceptive drip pricing, misleading names for tariff-related charges, its refusal to issue consumer refunds, deployment of dark patterns, and failure to honor member credits, has inflicted significant economic harm on the plaintiffs and proposed class members.

The Savage X Fenty class action lawsuit looks to cover:

• -All Savage X Fenty customers who were charged a fee(s) and/or surcharge(s) by the defendants, between and including April 2, 2025 and February 20, 2026, as a result of, due to, and/or to offset any or all of the tariffs imposed by the 2025 IEEPA executive orders;
• -All Savage X Fenty customers who were charged a tariff-related fee(s) and/or surcharge(s) by the defendants after February 20, 2026;
• -All Savage X Fenty customers who had a non-zero balance of credits that the defendants caused to expire within the relevant statute of limitations;
• -All individuals who became or remained a Savage X Fenty member within the relevant statute of limitations; and
• -All individuals who became or remained a Savage X Fenty member and/or made an online purchase(s) from Savage X Fenty within the relevant statute of limitations.

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