Royo Bread Co. Lawsuit Claims Keto-Friendly Bagels, Breads Contain More Calories Than Advertised

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Royo Bread Co. faces a proposed class action lawsuit that alleges the specialty bread company has misleadingly advertised that its keto-friendly breads, bagels and rolls have fewer calories per serving than they actually do.

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The 36-page lawsuit claims that Royo Bread Co., which advertises that its bagels, breads and rolls are “good for you” and touts that its products are high in fiber, low in carbs and suitable for individuals on a ketogenic diet, has engaged in “health-washing” to make its products seem healthier and lower in calories than they are. The representations that Royo Bread Co.’s products are healthier and contain fewer calories are materially pertinent to health-conscious consumers, the suit stresses.

The Royo bagels, breads and rolls at issue in the false advertising lawsuit include:

- Royo Everything Keto-Friendly Bagels;
- Royo Plain Keto Friendly Bagels;
- Royo Cinnamon Keto-Friendly Bagels;
- Royo Starter Pack, 6-Pack Bundle;
- Royo Variety Bagel Bundle;
- Royo Cinnamon Rolls;
- Royo Chocolate Rolls;
- Royo 30-Calorie Bread;
- Royo Keto-Friendly Burger Buns;
- Royo Keto-Friendly Challah Rolls; and
- Royo Super-Seed Keto-Friendly Bagels.

According to the lawsuit, the caloric values on Royo’s product packaging are inconsistent with “commonly accepted” food science guidelines published by the United States Department of Agriculture’s Food and Nutrition Information Center. The guidelines dictate that each gram of protein in a given food provides four calories per gram, each gram of carbohydrates contains four calories, and that each gram of fat contains nine calories, the case says.

The filing uses Royo’s Everything Keto-Friendly Bagels as an example of the brand’s caloric claims. Although the bagels purportedly contain 38 grams of carbs, one and a half grams of total fat, and 10 grams of protein, which would amount to an estimated 204 calories per serving, the bagel’s packaging “boldly and prominently” advertises that the product is only 80 calories, well below the expected amount for a food product with those macronutrient levels.

Indeed, the case says that Royo’s representations about the nutritional values of its bagel, bread and roll products are “demonstrably false.”

The lawsuit says Royo’s misleading claims are a “classic example” of health-washing, which is when a company compels consumers to purchase a particular product by making it appear healthier than it is or promising certain health-related outcomes, even in cases where a product may be harmful.

The filing says that the plaintiffs and proposed class members would be “better off calorically” by consuming “normal bread products,” noting that the average bagel only contains 250-300 calories while the average bread slice contains about 70-90 calories.

The Royo class action lawsuit looks to cover all individuals within the United States who purchased any of the products listed on this page from the beginning of any applicable statute of limitations period through the date of judgment or until the alleged conduct ceases.

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