A proposed class action alleges Crafted Brand Company’s purportedly “natural” Mai Tai and Pina Colada cocktail mixers are misbranded and deceptively labeled since the products contain a preservative.
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The 15-page lawsuit says that although Crafted labels each cocktail mixer as “natural” and containing “no preservatives,” the products contain citric acid, a commonly used preservative in food and beverage products.
Per the case, citric acid is used in foods to increase acidity and prevent the growth of bacteria and mold when stored in a can, jar or other container. Federalregulations stipulate that citric acid is a chemical preservative given that it is added to food to “prevent or retard” deterioration,” the suit states.
The lawsuit adds that federal regulations also require a food that contains preservatives to be labeled with a statement disclosing such.
“Plaintiff reviewed the labels on the Products prior to his purchase, and reviewed the ‘No preservatives’ claim made on those labels. Consumers, including Plaintiff, who viewed the Products’ labels reasonably understood ‘No preservatives’ claim to mean that the Products do not contain preservatives such as citric acid. This representation was false.”
The lawsuit looks to cover all consumers in the United States who have bought Crafted Mai Tai or Pina Colada cocktail mixers within the last four years.
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