Monat Global Corporation is on the receiving end of another proposed class action. The lawsuit, filed in Florida by a Michigan consumer, says that while Monat represents its products as “naturally-based” and “safe,” many users have experienced adverse side effects ranging from scalp irritation to hair loss. According to the 22-page complaint, once these side effects begin, they often continue for “weeks or months,” even when a consumer stops using Monat’s product.
“[Monat] provides no warning about these adverse effects,” the case states.
A step further, the lawsuit alleges Monat goes so far as to deflect consumers’ concerns about the hair care products’ side effects. The company, according to the suit, claims that initial hair loss is all part of a purported “detox” period that comes prior to the regenerative properties of the products kicking in. Worse, Monat then encourages consumers to buy even more of its products throughout this detox period, the case claims.
The lawsuit goes long on detailing Monat’s representations on its website of how the ostensibly “safe, pure and sustainable” ingredients in its products “work in harmony with each other.” Monat’s website also describes ingredients “you won’t—and will never” find in any of its products, and expands on the month-long detoxifying, recovery, and stabilizing processes users go through, the case says.
The lawsuit claims that, in reality, consumers have been misled by the defendant into purchasing products misrepresented as naturally derived and beneficial.