A proposed class action has been filed against the makers of Monat hair care products claiming that instead of providing 'visibly longer, fuller, stronger, younger-looking hair,' the products caused damage and hair loss.
A proposed class action has been filed against the makers of Monat hair care products claiming that instead of providing “visibly longer, fuller, stronger, younger-looking hair,” the products caused damage and hair loss. Filed against Monat Global Corp. and Alcora Corporation (also known as Alcora Group), the lawsuit argues that the products at issue were formulated incorrectly and failed to live up to their claims. The plaintiff in the case says she began using Monat products in early 2017 and, about five months later, noticed that her hair showed signs of breakage and began falling out. She stopped using the products in April 2018, according to the suit, but is still suffering from damage caused to her hair.
The case describes Monat’s business model as a “pyramid scheme” through which employees, known as “Market Partners,” sell hair care products to mostly family and friends and attempt to recruit additional Market Partners.
Citing various online consumer complaints, the suit alleges that Monat was “well aware” of the potential issues with its formulations but failed to warn consumers at the point of sale. When users began complaining of breakage and thinning hair, they were reportedly told that they were undergoing a “detox” period – an alleged excuse that supposedly caused one consumer’s dermatologist to laugh before advising her to stop using the product and prescribing her a treatment plan. The suit claims the company has a D-rating on the Better Business Bureau’s website and has failed to adequately respond to consumers’ demands for reparation.