Ka’Chava Class Action Lawsuit Claims ‘All-In-One’ Nutrition Shakes Are Misleadingly Labeled, Lack Essential Nutrients

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A proposed class action lawsuit claims that Ka’Chava has misrepresented its All-In-One Nutrition Shakes as being a nutritionally complete meal replacement, given the products lack essential micro- and macronutrients.

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According to the 29-page class action lawsuit, Ka’Chava positions its shakes as an easy way for busy consumers to maintain a healthy lifestyle, with “all-in-one” nutrition that contains “everything” the human body needs. Per the suit, Ka’Chava emphasizes that the shakes—whose flavors include chocolate, strawberry and vanilla—are intended to “help people stay on top of their health no matter how busy or how demanding their life is.”

The case says these representations appear “prominently and repeatedly” in Ka’Chava’s marketing materials and on its packaging, social media profiles and third-party retailers’ websites. Despite the health claims, the lawsuit contends that, in truth, Ka’Chava shakes are a far cry from being a nutritionally complete product.

For one, the suit claims Ka’Chava shakes lack choline and vitamin K, two essential nutrients as recognized by the U.S. Food and Drug Administration. According to the lawsuit, choline aids neurologic development and is involved in important biological processes such as metabolism, while vitamin K helps blood to clot after an injury.

The case argues that the shakes at issue are misrepresented, given they are advertised as containing “all essential nutrients” yet apparently lack choline and vitamin K.

Further, the lawsuit says reasonable consumers would assume that a product claiming to be a meal replacement would contain adequate levels of carbohydrates, proteins and fats.  

“Despite being marketed as a ‘complete’ or ‘comprehensive’ meal, one Shake contains just 240 calories,” the lawsuit relays, which for an average adult “bears little resemblance to a meal.”

Additionally, the complaint states that each Ka’Chava shake provides “only 7% of the Daily Value of carbohydrates and 8% of the Daily Value of total fat.” The case goes on to assert that “[e]ven consuming five Shakes per day would deliver only a fraction of recommended macronutrients.”

“[Ka’Chava] represents that the Shakes provide all essential nutrients, vitamins, and minerals and function as a complete meal,” the case reads. “They do not.”

As a result of these alleged nutritional misrepresentations, the lawsuit claims consumers have paid premium prices for Ka’Chava shakes, which retail for $4.66 per serving. The suit points to Ka’Chava’s competitors to demonstrate: Huel, which offers similar meal replacement shakes, charges only $3.31 per serving, while Happy Viking offers a “high protein meal” for only $4 per serving.

The Ka’Chava class action lawsuit seeks to cover all individuals in the United States who purchased the shakes for personal, family or household purposes within the applicable statute of limitations period.

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