It Is Not Physically Possible for Ninja NeverStick Pans to Be Made at 30,000 Degrees Fahrenheit, Class Action Says

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A proposed class action alleges the maker of Ninja NeverStick Premium Cookware has misled consumers by falsely claiming that the products never stick, chip or flake in comparison to “traditional pans,” supposedly due to the extremely high temperature at which the company claims the items are manufactured. 

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The 19-page case contends that SharkNinja Operating LLC’s claim that the superiority of its nonstick cookware stems from the fact that the items are manufactured at a maximum temperature of 30,000 degrees Fahrenheit is deceptive in that, for one, such a temperature is nearly 20,000 degrees hotter than the surface of the sun. 

As the complaint tells it, SharkNinja “would have the average consumer believe that their nonstick pans are manufactured at a temperature that would vaporize the aluminum pan base metal into gas.” 

“That is a physical impossibility with aluminum vaporizing into gas at 4,478ºF,” the case says of the defendant’s 30,000-degree boast. 

At any rate, the lawsuit alleges SharkNinja’s product claims are wholly false given that the pans chip, flake, and lose their nonstick feature “within a month or just a few months of purchase,” and more rapidly than less expensive competitor products. The suit says SharkNinja’s purported manufacturing process ultimately does not ensure that the pans will “never” lose their nonstick feature, or otherwise resist chipping or flaking for the first three years of use. 

“Defendant says, ‘the difference is in the degrees,’ but nothing could be further from the truth,” the filing alleges. 

The suit focuses in particular on a marketing image of a laser beam coming into contact with an aluminum pan, bearing the statement “Heated to 30,000°F.” The case contends that this imagery conveys to consumers that the heat at which the pans are made creates a “superior bond” between “plasma ceramic particles” and the pan’s aluminum, as well as a superior nonstick surface.

“That false claim defies the laws of physics and thermodynamics,” the lawsuit says.

According to the suit, SharkNinja has been “particularly aggressive” in marketing its NeverStick cookware in an effort to differentiate the products from others in an increasingly crowded nonstick cookware market. The case notes, however, that the National Advertising Division of Better Business Bureau National Programs (NAD) previously came down on SharkNinja in August 2021 over the company’s “never sticks” claims, finding that the boasts were false and misleading as they relayed a message of “unsupported superiority” over other products.

“The NAD recommended that Defendant discontinue ‘express and implied claims’ that its NeverStick Premium Cookware ‘never sticks, chips or flakes’ and discontinue another misleading claim that it supposedly afforded consumers a ‘lifetime guarantee.’”

The lawsuit says that although SharkNinja agreed to comply with NAD’s decision, the company’s “revised” product packaging and advertising—which swaps out “never” with “won’t”—amounts to “a meaningless word change that is no less deceptive to reasonable consumers” than the company’s “other false and misleading claims.” 

Although SharkNinja claims that its NeverStick cookware is made at 30,000 degrees Fahrenheit, the pan is oven-safe to only 500 degrees Fahrenheit, the filing states. 

“It is axiomatic that if any pan was forged in a crucible of 30,000°F, it would be able to withstand temperatures above 1/60th of that used during the manufacturing process,” the case reads. “This pan cannot.” 

In reality, the suit says, the Ninja NeverStick products are no better than nonstick competitors, such as those made by Farberware, Williams Sonoma and others. 

“The Defendant is correct in one aspect of its marketing. ‘The difference is in the degrees’ which, in this case, is to say that there is no difference between NeverStick Premium Cookware Products and its much less expensive competitors.” 

The case looks to cover all consumers who, within the applicable statute of limitations period, bought in New Jersey, whether online or in-store, NeverStick Premium Cookware products advertised with the “never sticks, chips or flakes” or 30,000-degree-manufactured claims. 

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