Elegant Comfort’s Thread Count Claims Are ‘Egregiously False,’ Class Action Says

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A proposed class action lawsuit accuses Bespolitan, Inc. and Elegant Comfort, Inc. of misleading consumers by falsely claiming that certain bed sheet and pillow sets have a 1500 thread count.

The 21-page lawsuit says that marketing the products as having a “1500 Thread Count” is “egregiously false and deceptive” in light of regulatory testing that reportedly showed that the items’ actual thread count was significantly lower, around 180.

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According to the suit, the products at issue are all Elegant Comfort-brand bed sheet and pillow sets sold on e-commerce websites, including Amazon.com, with a 1500-thread-count claim in the product name. The products at issue include, but are not limited to, the Elegant Comfort Luxury Soft 1500 Thread Count Egyptian 4-Piece Premium Hotel Quality Wrinkle Resistant Coziest Bedding Set, the Elegant Comfort Luxurious 1500 Thread Count Egyptian Quality Three Line Embroidered Softest Premium Hotel Quality 4-Piece Bed Sheet Set, the Elegant Comfort Luxury Soft Bed Sheets Quatrefoil Pattern 1500 Thread Count Percale Egyptian Quality Softness Wrinkle and Fade Resistant (6-Piece) Bedding Set, and the Elegant Comfort Luxury Ultra-Soft 2-Piece Pillowcase Set 1500 Thread Count Egyptian Quality Microfiber Double Brushed-Wrinkle Resistant, the suit states.

“Unfortunately for consumers, Defendants resort to false and misleading advertising to boost sales of the Products and gain a competitive edge in the market, all at the expense of unsuspecting consumers,” the case reads.

Not only do the product names that appear on Amazon.com “unequivocally” describe the items’ purportedly high thread count, but the product information columns lower on the page double down by stating “1500” in the “Thread Count” section, the complaint relays.

Per the filing, consumers are willing to pay top dollar for bedding sets with greater thread counts based on their belief that it indicates a higher-quality product.

The plaintiff, a New York resident, ordered one of the products at issue off Amazon in the summer of 2020, the lawsuit says. The woman believed based on the defendants’ representations that the bedding set had a thread count of 1500, and she was not alone in being deceived, the case contends. According to the suit, the products’ Amazon pages show numerous consumer complaints and several one- to three-star reviews questioning the authenticity of the 1500-thread-count claims.

The lawsuit looks to represent anyone in the United States who purchased any of the products listed on this page during the applicable statute of limitations period.

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