Coppertone ‘Pure & Simple’ Sunscreen Is Falsely Labeled, Class Action Claims
Ballotti v. Beiersdorf, Inc.
Filed: November 27, 2022 ◆§ 3:22-cv-50408
A class action alleges Coppertone “Pure & Simple” SPF 50 Sunscreen is deceptively labeled since 17 of its 24 ingredients are “significantly modified” through mixtures with other substances.
A proposed class action alleges Coppertone “Pure & Simple” SPF 50 Sunscreen is deceptively labeled since 17 of its 24 ingredients are “neither pure nor simple” given that they are made and “significantly modified” through mixtures with other substances.
The 12-page case relays that consumers increasingly value personal care products made with pure and simple ingredients, which buyers understand to mean “not mixed or adulterated with any other substance” and “without additions or modifications,” respectively.
Because defendant Beiersdorf, Inc. has labeled its sunscreen as “Pure & Simple,” consumers reasonably expect that its ingredients are not, for the most part, mixed with other substances or significantly modified from their original state, the suit argues. However, the filing contends that the sunscreen’s active ingredient and at least 16 of its inactive ingredients are synthetic, a far cry from its unadulterated presentation.
Want to stay in the loop on class actions that matter to you? Sign up for ClassAction.org’s free weekly newsletter here.
“Though its active ingredient of zinc oxide occurs in the mineral zincite, this version is not used commercially,” the complaint states. “Instead, the zinc oxide in the Product is made through synthetic means involving the high-temperature oxidation of metallic zinc or zinc ores.”
As a result of this processing, the ingredient cannot be considered simple or pure, the case charges.
The suit further claims that 16 of the sunscreen’s 23 inactive ingredients are heavily modified and mixed with other materials, and many are created through chemical processing. For example:
“Cyclopentasiloxane, dimethicone, PEG-12 dimethicone crosspolymer, and cetyl PEG/PPG-10/1 dimethicone are silicones, which are synthetic polymers. These silicone ingredients are created through intense processing and chemical reactions. Butyloctyl salicylate, C12-15 alkyl benzoate, isopropyl palmitate, ethylhexyl methoxycrylene and ethylhexyl isononanoate are synthetic esters. Synthetic esters are made from carboxylic acids and alcohols, through chemical processing.”
According to the complaint, Beiersdorf has capitalized on consumers’ willingness to pay higher prices for products described as pure and simple by using false and misleading representations to sell its sunscreen at a premium price.
The lawsuit looks to cover anyone in Illinois, Wyoming, Montana, Idaho, Kansas, Kentucky, West Virginia, Iowa, Utah, or Alaska who purchased Coppertone “Pure & Simple” SPF 50 Sunscreen Lotion during the applicable statute of limitations period.
Get class action lawsuit news sent to your inbox – sign up for ClassAction.org’s free weekly newsletter here.
Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water.
Read more here: Camp Lejeune Lawsuit Claims
Sign Up For
New cases and investigations, settlement deadlines, and news straight to your inbox.
Before commenting, please review our comment policy.