A California consumer has filed a proposed class action against supplement manufacturer Natrol, LLC claiming the company’s biotin products fail to perform as advertised. The complaint names Biotin 5000 mcg Fast Dissolve, Biotin 10,000 mcg Maximum Strength, and Biotin 10,000 mcg Fast Dissolve in the lawsuit and notes that they claim to support energy production, along with healthy hair and nails. The suit argues that these products cannot live up to their advertised claims because most people already consume the recommended amount of biotin in their daily diets.
The complaint claims that the average adult consumes 30 to 60 micrograms (mcg) of biotin on a daily basis and that the Institute of Medicine’s recommendation for daily adequate intake of biotin is 30 mcg. Therefore, the suit argues, healthy adults already consume enough biotin for their bodies to function properly, and the extra “mega-dose” provided by the defendant’s supplements is superfluous. According to the suit, the supplements only improve the health of hair and nails in people with “very rare” conditions that leave them biotin-deficient. For most of the population, the products are allegedly “worthless and provide no health benefits.”
As a result, the plaintiff claims the defendant’s false advertising caused her to pay for a product she would not have bought had she known the truth about its promised results.