in Newswire Published on July 10, 2026

Class Action Lawsuit Alleges Match.com Fails to Disclose ‘Most Compatible’ Matches Are Hidden Behind a Paywall

Caetano v. Match.com LLC

Filed: June 30, 2026 ◆§ 1:26-cv-05554

A class action lawsuit says Match.com deceptively promotes ‘Highlights’ of matches that require additional purchases to access.

Defendant(s)

Match.com, L.L.C.

Law(s)

New York General Business Law New York Deceptive Trade Practices Act

State(s)

New York

Categories

Entertainment False Advertising Fraud

A proposed class action lawsuit claims that Match.com misleadingly advertises that users can connect with their “most compatible” matches on the platform with a premium subscription, while failing to disclose that accessing this feature still requires paid add-ons.

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The 20-page complaint contends that Match.com prominently promotes its “Highlights” feature as a collection of profiles curated by the platform daily that, should a user want to connect with a profile, can be accessed simply by sending a “Super Like.”

However, the lawsuit alleges that Match’s advertisements fail to mention that Super Likes are an additional paid feature and not automatically included in most users’ Match.com subscriptions.

According to the complaint, Match.com offers four different account subscription tiers in addition to its free version: bronze, silver, platinum, and diamond. Per the suit, the only subscription tiers that include the Super Likes feature are the two most expensive, platinum and diamond, which provide one and three Super Likes per month, respectively. Any additional Super Likes must be paid for, the complaint says.

The case argues that this contradicts what prospective users are led to believe based on the dating site’s marketing, which touts that free users can benefit from “unlimited messaging” with matches, and premium members can “explore unlimited profiles.” As a result, the case claims, many users discover only after paying for a premium subscription that access to Highlights is not unlimited or included in most subscription tiers.

“By this clear and unequivocal language, users are informed that they have the ability to connect with any other user on an ‘unlimited’ basis by paying for a subscription with Match,” the filing asserts. “Match fails to note that users cannot, in fact, connect with any other user and must pay an additional fee to connect with their Highlights.”

The lawsuit references a 2019 complaint filed by the Federal Trade Commission (FTC) against Match.com over the company’s alleged promotion of fake love interests to dupe thousands of users into purchasing paid subscriptions.

The Match.com class action lawsuit seeks to represent all individuals who paid for a Match subscription from June 2023 through the present.

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