Class Action Claims LMNT Electrolyte Drink Mixes Falsely Advertised as Clean, Minimally Processed

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A proposed class action lawsuit claims that LMNT electrolyte drink mix is falsely advertised as keto- and paleo-friendly and aligned with a “whole foods diet” given that the product contains the highly processed additive maltodextrin.

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According to the 26-page lawsuit, the advertising for LMNT is targeted at health-conscious consumers in search of dietary supplements with natural, minimally processed ingredients. Per the suit, the electrolyte drink mix is touted as containing “[e]verything you need and nothing you don’t” and “no dodgy ingredients,” and as aligned with ketogenic, paleolithic and whole-food diets.

Despite these ad claims, however, each serving of LMNT contains between 300 and 450 milligrams of the additive maltodextrin, which is often used in processed foods as a sweetener or filler and is not compatible with paleo or keto diets or considered a whole food ingredient, the lawsuit says.

“Taken together, Defendant’s deceptive representations about LMNT are likely to mislead reasonable consumers acting reasonably under the circumstances,” the filing claims.

Additionally, the complaint points out that some recent research has linked maltodextrin consumption to intestinal inflammation, noting that such consumption is a particular risk for those with inflammatory diseases.

The use of maltodextrin is not disclosed anywhere on the packaging for the LMNT drink mixes and is instead hidden behind the generic ingredient term “natural flavors,” the suit claims. Per the case, the amount of maltodextrin in the product per serving exceeds those of two of the primarily advertised ingredients, potassium and magnesium, combined.

The LMNT class action lawsuit seeks to represent anyone in New York who bought LMNT electrolyte drink mixes within the applicable statute of limitations period.

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