Certain Eucerin Lotions Are Falsely Advertised as Containing Natural Moisturizers, Class Action Lawsuit Claims

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A proposed class action lawsuit accuses Beiersdorf, Inc. of misleading consumers by falsely advertising that certain Eucerin lotions contain natural moisturizing factors.

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According to the 15-page suit, product labeling prominently represents that Eucerin Intensive Repair Lotion, Eucerin Advanced Repair Cream and Eucerin Advanced Repair Lotion contain “Natural Moisturizing Factors.” Despite the representation, the items are made with synthetically produced moisturizing ingredients, such as lactic acid, glycine, sodium PCA, arginine HCL or ozokerite, the Eucerin lawsuit contends.

Per the case, these synthetic ingredients are manufactured through a variety of chemical and industrial processes and hardly match consumers’ understanding of a “natural” component.

The plaintiff, an Illinois resident, purchased one of the Eucerin products at issue in July 2024, the complaint says. The woman claims that she, like other consumers, relied on the labeling and was misled into believing the lotion contained entirely natural moisturizers.

The filing alleges that consumers have been overcharged as a result of the products’ false and misleading representations.

The lawsuit looks to represent all individuals in the United States who purchased Eucerin Intensive Repair Lotion, Advanced Repair Cream or Advanced Repair Lotion within the past five years.

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