Bio Ionic Failed to Disclose Dangerous Curling Iron Defect, Class Action Lawsuit Claims
Beltran v. Beauty By Imagination, LLC
Filed: November 14, 2025 ◆§ 2:25cv6350
A class action lawsuit says that Bio Ionic failed to disclose that its now-recalled curling irons posed a serious burn risk due to a defect.
New York General Business Law California Consumers Legal Remedies Act New York Deceptive Acts and Practices Act California False Advertising Law
New York
A proposed class action lawsuit claims that Bio Ionic failed to disclose that its now-recalled 1” Long Barrel Curling Irons suffered from a defect that could cause the products’ barrels to detach or snap off during regular use, posing a burn risk.
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The 35-page defective product lawsuit contends that Bio Ionic marketed the curling irons at issue as a safe, professional-grade product compatible with everyday use while concealing the risks of detachment, short-circuiting and burning. Per the case, roughly 357,000 Bio Ionic curling irons were recalled in October 2025, with the United States Consumer Product Safety Commission (CPSC) saying it received nearly 260 reports of the curling iron barrel detaching, including six minor burn injuries.
According to the suit, the curling iron defect stemmed from poor barrel-connection mechanisms and insufficient heat-resistant coupling materials, which could cause the barrel to unexpectedly snap off the base of the iron and cause the product to overheat, turn off and on, and even emit sparks.
“Consumers reasonably relied on Bio Ionic’s representations that its products incorporated advanced safety technology, underwent rigorous testing, and were safe for daily or professional use,” the case asserts.
Per the complaint, the Bio Ionic products at issue are Long-Barrel curling irons with the model number LXT-CL-1.0, found on the rating label of the barrel, with a date code between 0722 and 1223, found on the prong of the electrical plug. The filing adds that the product retails for about $165 at a number of retailers, including Ulta Beauty, Sephora, Nordstrom, and Amazon.
The CPSC urged consumers to immediately stop using the Bio Ionic curling irons, unplug the product and contact the company to register for a free replacement.
According to Bio Ionic’s curling iron recall notice, the company is aware of the defect and also recommends that consumers cease use, cut the cord of their curling irons, and fill out the recall form to get a shipping label to send the item back in order to receive a replacement product. However, the class action lawsuit contends that the recall remedy falls short as far as compensating consumers who have thrown away their faulty curling irons, who, the complaint says, are left with no meaningful recourse.
“The recall does not offer refunds for affected units and does not compensate consumers who may have discarded their defective devices prior to the recall announcement or who no longer trust the brand’s replacement products,” the case details. “Despite the scale of the recall, Defendant provided no explanation of the root cause, corrective engineering, or independent safety certification of the replacement units.”
The plaintiff, a California resident, purchased a Bio Ionic curling iron in June 2022 and noticed several issues with the product shortly thereafter, including overheating, short circuiting and eventual barrel detachment that caused burns to the side of the woman’s neck and leg, the suit says. The plaintiff contacted the company and was issued a replacement free of charge in February 2024, the case explains, but when the detachment defect occurred again, she promptly disposed of the product and did not look to receive another replacement.
The Bio Ionic class action lawsuit looks to cover all individuals who purchased a defective product in the United States for personal/ household use during the applicable statute of limitations period.
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