Amazon Prime Subscribers Do Not Get the ‘Exclusive Savings’ They’re Promised, Class Action Alleges

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A proposed class action lawsuit alleges Amazon Prime subscribers do not receive the “Prime Exclusive Savings” they are promised since the price reductions touted by the mega-retailer are, by and large, fake. 

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The 14-page lawsuit out of Illinois was filed by a Chicago-based Prime subscriber who last October purchased from Amazon an LG television for $1,496.99, supposedly marked down as “40% off” from $2,499.99. When the plaintiff bought the TV, however, the stated list price changed to $2,199 and the “40% off” disappeared, with the deal morphing suddenly to “$700 off,” the case says. 

According to the breach-of-contract suit, the plaintiff believed that Amazon was offering a genuine price reduction on the product when, in fact, the retailer deceptively “generally sold the television at about $1500, increased the price to over $2,000 for about a month, and then advertised it to Prime customers as 40% off.” 

“Plaintiff was unaware of this when he purchased the television,” the filing claims, alleging Amazon’s “strike-through” prices for Prime customers are outright “fictitious.” 

The case summarizes that Amazon “breached its promise of ‘Prime Savings for You’” when it bumped up the price of certain products and then decreased them while representing that it was providing Prime subscribers “savings.”

The lawsuit looks to cover all consumers who bought goods through Amazon Prime with a price of $500 or more, at which price Amazon claimed involved savings compared to a higher price that was not maintained by Amazon at least half the time for the prior six months, and the purchase was made within the last five years. 

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