AloMoves.com Subscribers’ Personal Data Secretly Shared with Facebook, Class Action Claims

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A proposed class action lawsuit alleges virtual fitness and wellness platform Alo Moves secretly shares subscribers’ personal data with Meta Platforms (Facebook) without consent.

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According to the 18-page lawsuit, defendant Alo, LLC has run afoul of the Video Privacy Protection Act (VPPA), which prohibits “video tape service providers” from disclosing information about consumers’ video viewing habits without authorization. The suit alleges that the streaming workout service, which offers prerecorded and livestream yoga and fitness videos, “knowingly” transmitted to the social media giant the titles and URLs of any videos subscribers watched while on AloMoves.com.

The case claims that the website utilizes a piece of code known as the Meta pixel to capture and send subscriber data back to Facebook, where the information can then be used for targeted advertising purposes. Per the complaint, the Meta pixel is a coded tracking tool that companies can embed into their websites to collect personal data and monitor user activity on the pages.

By using a Meta pixel, AloMoves.com is able to track a subscriber’s movements on and interactions with its webpages and report back to the social media company their video viewing activity and Facebook ID—a unique set of numbers that allows the company to match a user with their specific Facebook account, the filing relays.

In fact, the lawsuit contends that “[a]ny ordinary person who has access to this [Facebook ID] can use this identifier to easily locate, access, and view a user’s corresponding Facebook profile, as well as the specific video content the user requested or obtained on Alo’s website.”

The plaintiffs, three AloMoves.com subscribers, each had their personal information disclosed to Facebook by the defendant in violation of the VPPA, the suit alleges. According to the case, the company never provided the plaintiffs with notice or any means of opting out of such data sharing, nor did the consumers give their consent to having their information transmitted to Facebook.

The lawsuit looks to represent anyone in the United States who, since October 20, 2021, subscribed to Alo Moves, requested or obtained prerecorded video content or services on AloMoves.com, used Facebook during the time the pixel was active on the website and whose personal viewing information was disclosed to Facebook.

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