‘All Natural’ Snapple Juice Drinks Are Misleadingly Advertised, Class Action Alleges [DISMISSED]
Last Updated on January 21, 2025
Valencia v. Snapple Beverage Corporation
Filed: February 19, 2023 ◆§ 7:23-cv-01399
A class action claims Snapple has misled consumers by advertising its juice drinks as “all natural” and by listing the products’ nutrition facts based on unrealistic serving sizes.
New York
November 7, 2024 – Judge Dismisses “All Natural” Snapple Class Action Lawsuit
The proposed class action lawsuit detailed on this page was dismissed by a federal judge on March 18, 2024.
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In a 20-page opinion and order issued that day, United States District Judge Cathy Seibel granted Snapple’s November 2023 motion to dismiss the plaintiff’s amended complaint, finding that the consumer failed to sufficiently allege that the beverages’ “All Natural” label misled reasonable shoppers.
The judge wrote that no reasonable consumer would think the label claim was “misleading or deceptive because ingredients from natural sources have been added for color as disclosed by the ingredient list.”
In addition, Judge Seibel found the plaintiff’s complaint lacked adequate factual evidence to allege that the beverages were falsely advertised because they contain citric acid, an ingredient the consumer claimed was artificially produced.
The court officially closed the case on March 18, 2024, and the plaintiff was denied any further opportunity to amend her complaint.
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A proposed class action claims Snapple has misled consumers by advertising its juice drinks as “all natural” and by listing the products’ nutrition facts based on unrealistic serving sizes.
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According to the 14-page lawsuit, the Snapple products’ “All Natural” claims are deceptive because the drinks contain citric acid—a chemical preservative—and added coloring from “Vegetable and Fruit Juice Concentrates,” rather than from apple and pear juices.
Additionally, the suit explains that the products’ nutrition facts are based on a serving size of eight fluid ounces, a size inconsistent with federal and state regulations that declare that the drink’s full 16-ounce bottle meets the standard for a single-serving container. Research shows that consumers will typically drink an entire beverage when it is sold in a 16-ounce bottle, and the case alleges that the Snapple products are therefore misleadingly labelled because the serving size is not based on how buyers generally consume the beverage.
Per the complaint, consumers are increasingly willing to pay more for products made with natural ingredients and free from artificial or chemical preservatives.
The plaintiff, a New York resident, bought the Snapple juice drink with the expectation that it was all natural and did not contain artificial ingredients, added coloring, or preservatives, and that its nutrition facts were reasonably based on how buyers typically consume it, the filing says. Like other consumers, the plaintiff would not have paid as much for the juice drink, or purchased it at all, had she known the representations were misleading and false, the case relays.
The lawsuit looks to represent anyone in New York, Wyoming, Idaho, Iowa and Montana who purchased a Snapple-brand juice drink described as “All Natural” at any time during the applicable statutes of limitations period.
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