Air Wick Lawsuit Claims Certain Air Fresheners Not Made with Sandalwood Essential Oil as Advertised

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A proposed class action claims Air Wick’s parent company has misled consumers into believing some of its air fresheners contain sandalwood essential oil.

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The 30-page lawsuit says that the products at issue—namely, Air Wick Essential Oils Sandalwood, Air Wick Essential Mist Sandalwood and Air Wick Botanica Caribbean Sweetgrass and Sandalwood air fresheners—are advertised as infused with natural essential oils, with “Sandalwood” listed adjacent to or below this claim. Defendant Reckitt Benckiser also places images of sandalwood on the items’ front labels and “boldly” represents that some of them “Smell[] Amazingly Natural,” the suit relays.

However, the case alleges that despite these representations, the air fresheners are, in fact, made with sandalore—an artificial sandalwood scent—rather than sandalwood essential oil.

The complaint claims that as a result of the misleading labeling, consumers who purchase the products reasonably expect them to contain sandalwood essential oil, which is said to promote sleep and relaxation, among other health benefits.

According to the filing, the company deceptively markets the air fresheners at issue in order to gain a competitive advantage over other manufacturers who use the natural essential oil in their products, “all at the expense of unsuspecting consumers.”

The plaintiff, a California resident, bought the Air Wick Essential Oils Sandalwood air freshener believing, based on the representations, that it was made with actual sandalwood essential oil, the suit says. Had the woman known the product, in truth, contained a synthetic substitute, she would not have paid as much for it, or purchased it at all, the case contends.

The lawsuit looks to represent anyone in the United States who purchased any of the products listed on this page within the applicable statute of limitations period.

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