$3.7M InsideView Settlement Ends Class Action Lawsuit Over Alleged Use of Personal Data to Drive Subscriptions Buys

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A $3.7 million settlement will resolve a class action lawsuit that alleged InsideView Technologies and Demandbase used and distributed unaffiliated consumers’ personal information without consent to encourage database subscription purchases, in violation of several states’ right-of-publicity laws.

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The InsideView class action settlement received preliminary court approval on June 17, 2025 and covers:

• Any resident of Alabama, California, Indiana or South Dakota who was not a registered InsideView or DemandBase user and whose InsideView “people” profile was viewed by a free user between December 2019 and February 2022;
• Any resident of Illinois who was not a registered InsideView or DemandBase user and whose InsideView “people” profile was viewed by a free user between December 2020 and February 2022; and
• Any resident of Nevada or Ohio who was not a registered InsideView or DemandBase user and whose InsideView “people” profile was viewed by a free user between December 2017 and February 2022.

The court-approved website for the DemandBase and InsideView class action settlement can be found at InsideViewROPSettlement.com.

InsideView settlement class members who submit a timely, valid claim form will be able to receive a pro-rata, or equal-share, portion of the $3.7 million settlement fund allotted to their respective state.

“The settlement creates seven state-specific Settlements Funds in the following amounts: Alabama, $325,575.00; California, $729,088.50; Illinois, $501,975.00; Indiana, $320,445.00; Nevada, $115,256.25; Ohio, $1,699,830.25; and South Dakota, $7,830.00,” the official class action settlement website specifies.

To submit a claim form online, class members must visit this page and log in with the unique ID and PIN found in their copy of the settlement notice.

Alternatively, a PDF of the claim form is available to print, fill out and mail back to the address listed on the first page of the document.

All InsideView settlement claim forms must be submitted online or postmarked by October 30, 2025.

Additionally, InsideView has agreed, as part of the deal, to obscure any information in “people” profiles that are displayed to free, unsubscribed users on any revised versions of legacy website InsideView.com, such that teaser profiles reveal no specific identities or data.

A hearing is set for October 21, 2025 to determine whether the class action settlement will receive final approval from the court. Payments will begin to be distributed to class members only after final approval is granted and any appeals are resolved.

The InsideView class action lawsuit alleged that the company’s website utilized the personal and internet-activity data of unaffiliated individuals without consent to promote subscriptions to InsideView, and allowed even those without an InsideView.com subscription to view this valuable personal data. The personal information put on view without authorization by the defendants included contact details, job titles, places of work, education histories, cities of residence, and other identifying data, the class action lawsuit alleged.

“The [right-of-publicity] laws of Illinois, Ohio, California, Alabama, Indiana, Nevada, and South Dakota recognize individuals’ intellectual property and privacy rights in controlling the use of their names, photographs, likenesses, and personas for commercial purposes,” the complaint stressed.

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