$1.57M DirectToU Settlement Resolves Class Action Lawsuit Over Alleged Video Privacy Violations

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DirectToU LLC has agreed to a $1,577,000 class action settlement to resolve a lawsuit that alleged the company shared consumers’ personal information with Meta, in violation of the Video Privacy Protection Act (VPPA).

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The DirectToU class action settlement received preliminary approval from the court on September 22, 2025. The class action settlement covers all United States residents who purchased a video or video game from DirectToU, or signed up to receive updates about videos or video games from DirectToU, and about whom information that identified them as having requested or obtained specific video materials from DirectToU may have been disclosed to a third party between August 8, 2022 and September 22, 2025.

The court-approved website for the DirectToU class action settlement can be found at VPPASettlement.com.

Settlement class members who received notice about the deal and submit a timely, valid claim form are eligible to receive a pro rata (equal share) one-time cash payment from the settlement fund of approximately $60 to $145. Settlement documents explain that the final amount awarded to each class member will be determined after the number of valid claims is tallied.

In addition to cash payments, the settlement agreement also requires DirectToU to modify the Meta Pixel settings on its website so that specific products and customer transactions are no longer shared with Facebook. Furthermore, DirectToU must cease sharing any information about customer transactions with third parties except as permitted under the VPPA, court documents relay.

To submit a DirectToU claim form online, class members can go to this page on the settlement website and enter their unique notice ID and confirmation code, as found on their copy of the settlement notice. Class members who prefer to file a claim form by mail can download the claim form and mail it to the contact address listed on the settlement website.

All DirectToU settlement claim forms must be submitted online or postmarked by January 20, 2026.

The court will decide whether to grant final approval to the DirectToU settlement at a hearing on January 28, 2026. Settlement benefits typically begin to be distributed to eligible class members after a deal has received final court approval and any appeals are resolved.

The DirectToU class action lawsuit alleged that customers’ transaction activity and identifying information were transmitted to Facebook by a Meta Pixel embedded in its website, in violation of the VPPA. The VPPA prohibits video and video game merchants from disclosing personally identifying information about consumers without their explicit consent.

Are you owed unclaimed settlement money? Check out our class action rebates page full of open class action settlements.